Live Commerce Coordinator

Live Commerce Coordinator

We are looking for a driven and detail-obsessed Live Commerce Coordinator to own and manage TikTok Shop LIVE operations for Sunny Health & Fitness. This role is responsible for both Brand LIVEs and Creator LIVEs from planning and scheduling to execution, performance tracking, and optimization. If you thrive in a fast-paced, real-time environment, love the energy of live content, and are obsessed with conversion and results, this role is for you.

Responsibilities

Brand LIVEs

• Plan, schedule, and coordinate all Sunny Health & Fitness brand LIVE sessions on TikTok Shop
• Build and manage LIVE scripts, run-of-show documents, product showcase order, and talking points
• Coordinate talent, hosts, and internal team members for each LIVE session
• Set up and manage LIVE studio logistics equipment, backdrop, product staging, and tech setup
• Monitor real-time performance during LIVEs (viewers, GMV, ATC, conversions) and make in-session adjustments
• Manage in-LIVE promotions, flash deals, pinned products, and coupon activations through Seller Center
• Ensure products are properly listed, priced, and linked before every session goes live

Creator LIVEs

• Identify, recruit, and onboard creators to host TikTok Shop LIVE sessions featuring Sunny products
• Brief creators on products, talking points, promotional offers, and brand guidelines ahead of each LIVE
• Coordinate product seeding and sample fulfillment for creator LIVE hosts
• Schedule and maintain a creator LIVE calendar to ensure consistent session frequency
• Monitor creator LIVE performance and pull post-session reporting on GMV, viewers, and conversions
• Maintain ongoing relationships with LIVE creators follow up, provide feedback, and retain top performers

Reporting & Optimization

• Track and report weekly LIVE performance metrics GMV, peak viewers, ATC rate, conversion rate, session duration
• Identify top-performing products, price points, and content formats across both Brand and Creator LIVEs
• Collaborate with the social commerce and marketing teams to align LIVE strategy with broader campaigns and promotions
• Stay current on TikTok LIVE trends, competitor LIVE strategies, and platform feature updates

Qualifications

• 12+ years of experience in TikTok LIVE, live streaming commerce, social commerce, or influencer/creator management
• Hands-on experience with TikTok Shop Seller Center LIVE setup, product linking, promotions
• Strong understanding of LIVE commerce metrics GMV, ATC rate, conversion rate, peak viewers, session duration
• Experience coordinating or hosting LIVE sessions, either brand-side or creator-side
• Highly organized with the ability to manage multiple creator relationships and LIVE schedules simultaneously
• Comfortable working in real-time, high-pressure environments where things change fast
• Clear, direct communicator with creators, internal teams, and leadership
• Proficient in Excel for tracking, scheduling, and reporting
• Bilingual (English/Spanish) is a plus
• Passion for fitness, wellness, or lifestyle content is a plus