Cigarette Category Strategy and Analytics Manager

Are you curious about solving complex business challenges for a leading convenience retailer? Do you have a passion for cross functional collaboration? Then you may be the perfect addition to our team! Cumberland Farms is one of the fastest-growing convenience store retailers in the United States, committed to becoming America’s #1 ‘one-stop’ destination. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and food service. Headquartered in Westborough, Massachusetts, our Company has grown to over 1,500+ locations across the United States employing over 18,000 team members. You can find us operating under the following store banners: Certified Oil, Coen Markets, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop. Our headquarters in Westborough, MA is home to our Store Support Center, Company Warehouse, and Culinary Center. What We Offer Competitive Wages Work today, get paid tomorrow through our earned wage access program* Paid Time Off Medical/Health/Dental Coverage 401K with Company Match Team Member Discounts Tuition Reimbursement Employee Assistance Program Health Savings Account Company Spirit Days Employee recognition and awards And much more! Position Summary This role is responsible for end-to-end ownership of the cigarette category, including strategy, pricing, promotions, analytics, and financial performance. It combines commercial category management with advanced analytics and pricing strategy to drive sales, margin, and market share while ensuring compliance with regulatory and contractual requirements. The role leads assortment, pricing, promotional planning, and merchandising while also owning analytics, reporting, forecasting, and performance insights for the Cigarette category. This position partners cross-functionally with Finance, Operations, Supply Chain, Loyalty, and vendor partners to deliver profitable growth and data‑driven decision making. This is a highly strategic role requiring both strong commercial acumen and advanced analytical capability. Responsibilities 1. Category Strategy & Commercial Ownership Develop and execute category strategies to maximize sales, margin, and market share within the cigarette portfolio Optimize assortment, space allocation, and merchandising to align with customer demand and regulatory constraints Identify growth opportunities including new product launches, innovation, and private label where applicable Lead vendor negotiations including pricing, rebates, and promotional funding 2. Pricing Strategy & Revenue Growth Management Own pricing architecture all cigarette SKUs to ensure compliance with vendor contracts, pricing requirements, and promotional programs Conduct elasticity, competitive price index, and margin analysis to inform pricing decisions Develop pricing scenarios and financial models to evaluate profitability and volume impact Ensure compliance with state and federal tobacco pricing regulations 3. Promotions, Loyalty & Trade Investment Develop and execute promotional and loyalty strategies to drive incremental sales and customer engagement Evaluate ROI of promotions, vendor funding, and loyalty offers (Smart Rewards, P+, etc.) Manage vendor‑funded programs and ensure financial accuracy of accruals and billing 4. Analytics, Reporting & Insights Develop dashboards, KPI reporting, and executive‑level performance reviews Translate complex data into clear, actionable insights and recommendations Monitor performance across sales, margin, volume, rebate income, and share Conduct competitive benchmarking and category health analysis 5. Financial Planning & Forecasting Manage category financials including budgets, forecasts, and monthly re‑projections Build forward‑looking models for pricing, assortment, and promotional strategies Ensure delivery against EBITDA, sales, and gross profit targets 6. Assortment, Merchandising & Inventory Lead planogram strategy and back‑bar optimization to maximize sales and compliance Monitor CAO accuracy, DSI, in‑stock levels, and shrink Partner with supply chain to ensure optimal inventory levels and execution 7. Cross‑Functional Leadership & Vendor Partnerships Partner with Legal, Compliance, Finance, Loyalty, Operations, and IT teams to ensure execution and compliance Serve as primary contact for key tobacco vendor partners Align vendor data, reporting, and shared growth strategies 8. Process Development & Governance Establish SOPs for pricing, promotions, vendor funding, and analytics workflows Ensure adherence to regulatory, contractual, and financial requirements Improve internal reporting tools and data governance processes Working Relationships INTERNAL: Within Marketing: Direct and Indirect Reports; Advertising Team; POS/Price Book Team; Merchandising/Planogram Team Within Store Support Center: IT Department; Legal Department; Strategic Sourcing; Finance Team; Supply Chain/Warehouse Team, Retail Operations Team: Retail Vice President’s; Regional Manager’s; District Manager’s, Store Managers EXTERNAL: Direct Vendors, Brokers, Distributors (especially for DSD categories) Minimum Education Bachelor’s degree in Business, Marketing, Finance, or related field Preferred Education Master’s Degree / MBA Preferred Minimum Experience Category Management or Related; Negotiation; Marketing; Retail Experience; Track record of developing category strategy and success in implementing marketing and merchandising programs in a retail environment. Preferred Experience 5–7+ years in category management, pricing, analytics, or revenue growth management Experience in tobacco, nicotine, CPG, or regulated retail categories strongly preferred Proven experience managing P&L responsibility and vendor negotiations Licenses/Certifications Soft Skills: Advanced analytics and financial modeling (Excel, Power BI/Tableau, syndicated data) Strong commercial and merchandising acumen Pricing strategy and elasticity modeling expertise Executive‑level storytelling and presentation skills Cross‑functional leadership and stakeholder management Travel 25% - 30% Hours & Conditions Hybrid work environment with periodic presence at Store Support Campus Physical Requirements Minimal physical effort required; sitting / standing at computer for long periods of time. Ability to maneuver and lift up to 10 lbs. At Cumberland Farms, it’s important that our employees reflect the world we live in and the communities we serve. We celebrate our differences, so your unique background and skillset could bring a wonderful new perspective to our team. If you have a passion for delivering exceptional results, thrive in a fast‑paced corporate environment, and bring experience in business management or related areas, we'd love to meet you - even if you don't meet every single requirement. In the spirit of pay transparency, we’re sharing the base salary range for this position. Final pay within this range will be based on your skills, experience, and qualifications. Base pay represents just one part of our total rewards approach. We’re proud to offer a variety of financial and non‑financial benefits that invest in your overall growth, well‑being, and career journey. #J-18808-Ljbffr Cumberland Farms, Inc.