Marketing & Growth Coordinator

Job Description

Job Description

Marketing & Growth Coordinator

Location: Fairfield NJ 07004   Hybrid
Company: Upcycle LLC

About Upcycle

Upcycle is a leading provider of IT asset disposition (ITAD), electronics recycling, and secure data destruction services. We help organizations responsibly manage the end-of-life lifecycle of their technology assets while maintaining the highest standards of security, compliance, and environmental responsibility.

We are seeking a detail-oriented and proactive Marketing & Growth Coordinator to support our sales and marketing initiatives. This role is ideal for someone who enjoys organizing data, generating business opportunities, coordinating with external partners, and leveraging CRM technology to drive marketing success.

Position Summary

The Marketing & Growth Coordinator will play a key role in supporting lead generation efforts, maintaining marketing data, managing CRM activities within our custom CRM platform Tarzan, and serving as the primary liaison between Upcycle and our external marketing agency. This individual will work closely with the sales and leadership teams to ensure marketing initiatives translate into qualified business opportunities.

As this individual develops a deeper understanding of Upcycle's business, customers, services, and industry, they will increasingly serve as an internal marketing subject matter resource—providing business context, identifying upcoming priorities and opportunities, reviewing marketing materials for accuracy and alignment, and helping inform future marketing initiatives.

Key Responsibilities

1. Marketing Planning & Internal Coordination

• Own the internal marketing intake process, gathering priorities, updates, business context, and subject-matter input from leadership, sales, operations, and other stakeholders. 
• Maintain the rolling marketing calendar and coordinate upcoming campaigns, company initiatives, events, announcements, and internal deadlines. 
• Maintain customer profiles, target-market criteria, buyer insights, competitive research, sales feedback, and approved business information.
• Translate business needs into clear briefs for the external marketing agency, including objectives, audiences, required context, dependencies, and approvals. 
• Coordinate internal review, feedback, and approvals to keep marketing projects moving on schedule. 

2. CRM, Lead Management & Performance Reporting

• Own marketing-related CRM processes, including data quality, lead sources and generation, lifecycle stages, segmentation, campaign tracking, routing, and database standards. 
• Monitor marketing-generated leads and sales follow-up activity to ensure opportunities are properly assigned, tracked, and dispositioned. 
• Maintain recurring dashboards and reports that connect marketing activity with lead quality, pipeline progression, campaign response, and available business outcomes. 
• Work with the external agency and sales team to review campaign performance, identify gaps or trends, and improve tracking, follow-up, and reporting processes. 

3. Business Intelligence, Content Accuracy & Sales Enablement

• Develop and maintain a strong working knowledge of Upcycle’s services, customers, target industries, terminology, competitive positioning, and business priorities. 
• Gather customer insights, sales feedback, internal expertise, competitive intelligence, company news, and operational developments that can inform marketing efforts. 
• Maintain organized, current sales and marketing resources, including service materials, presentations, case studies, FAQs, approved company information, and other collateral. 
• Review agency-created marketing materials for factual accuracy, appropriate industry terminology, brand alignment, and consistency with Upcycle’s positioning before internal approval. 
• Identify gaps in content, sales materials, customer stories, and business information, and coordinate with the external agency to address them. 

4. Marketing Operations, Events & Agency Coordination

• Serve as the primary liaison between Upcycle and its external marketing agency, coordinating information, timelines, deliverables, assets, and internal resources. 
• Manage marketing project tracking and help ensure deadlines, dependencies, and responsibilities are clearly documented and completed. 
• Coordinate trade shows, conferences, sponsorships, and other events, including logistics, materials, lead capture, internal preparation, and post-event follow-up. 
• Conduct recurring reviews of website content, marketing materials, CRM data, campaign tracking, and other marketing operations to identify updates or process improvements. 
• Support ongoing improvements to marketing workflows, CRM utilization, sales enablement, agency collaboration, and internal marketing processes.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 3+ years of experience in marketing, business development, CRM administration, or a closely related role, with demonstrated exposure to CRM management, lead generation, sales support, or campaign coordination.
• Experience using CRM platforms.
• Strong Microsoft Excel and data management skills.
• Excellent organizational skills with exceptional attention to detail.
• Strong written and verbal communication abilities.
• Ability to manage multiple projects and priorities simultaneously.

Preferred

• Experience working with marketing agencies.
• Familiarity with email marketing platforms and digital marketing campaigns.
• Knowledge of SEO, Google Analytics, LinkedIn marketing, or marketing automation tools.
• Experience in B2B marketing, technology, IT services, or electronics recycling industries.

Skills

• Lead Generation
• CRM Administration 
• Data Management
• Marketing Coordination
• Project Management
• Analytical Thinking
• Communication & Relationship Management
• Microsoft Excel
• Organization and Time Management
• Problem Solving

What We Offer

• Competitive salary 65k-75k plus bonus
• Health, dental, and vision insurance
• Paid time off and holidays
• 401(k) with company match 
• Professional development opportunities
• Collaborative and growing team environment

Join Our Team

If you're a highly organized marketing professional who enjoys turning data into opportunities and collaborating across teams, we'd love to hear from you. Apply today and help Upcycle continue to grow while supporting our mission of secure and sustainable technology lifecycle management.

Company Description