Marketing Manager - Brand Strategy & CRM
Globalchannelmanagement
Job Description
Job Description
Marketing Manager – Brand Strategy & CRM
About the Role
Are you a rare hybrid marketer who loves high-level brand storytelling but isn't afraid to dive deep into SQL data pipelines? A leading premium eyewear retailer is looking for a Marketing Manager to lead go-to-market planning and omni-channel initiatives across North America.
What We're Looking For (Required Skills):
- Technical Data Skills: Solid SQL and data analysis capabilities. You must be able to independently develop and validate targeting logic.
- Platform Experience: Hands-on experience with CRM and data tools like Unica, Responsys, and Google BigQuery . (Figma knowledge is a major plus!)
- Campaign QA: Strong attention to detail with proven experience in CRM campaign execution, proofing, and Quality Assurance.
- Mindset: A strategic, results-driven critical thinker who thrives in ambiguity, troubleshoots independently, and takes proactive ownership.
What You'll Do (Major Duties):
- Brand Leadership: Articulate a clear, inspired vision for regional brand initiatives; ensure consistent campaigns across all consumer touchpoints.
- Campaign & CRM Execution: Partner cross-functionally to build, proof, and QA targeted CRM marketing campaigns.
- Test & Learn: Develop innovative, insights-driven test-and-learn initiatives based on consumer trends.
- Marketing Analysis: Independently analyze campaign effectiveness and validate complex targeting logic to optimize future initiatives.
- Team Development: Directly manage, motivate, and mentor team members to reach their full potential.
Vacancy posted 28 days ago
Similar jobs that could be interesting for youBased on the Marketing Manager - Brand Strategy & CRM in New York, NY vacancy
- Omnicom Media in New York, NY is seeking a Manager, Analytics/Insights to conceptualize, design, and deliver marketing analytics solutions across opportunity identification, segmentation, media analytics, and CRM evaluations. You will lead analytics projects and guide junior...CRM
$130k - $180k
...entertainment industryDevelop and deliver a growth strategy for the market, with an innovative and effective... ...Fever's presence in the regionExpertly manage contract negotiations with large... ...Microsoft Office, Google Docs, and a Sales CRM Knowledge of the city’s entertainment,...CRMContract workWork at office$115k - $130k
...craftsmanship and cable - the brand's artistic signature. David... .... Job Description Manager, Brand Marketing Role Overview... ...lead end-to-end go-to-market strategy for the Men's category-driving... ...channels (media, social, site, CRM, retail, VIC) ~ Drive...CRMSummer workWorldwideDavid Yurman
New York, NY3 days ago$140k
...independent, high-fashion eyewear brand rooted in the vibrant... ...is looking for a Senior Manager of Brand Marketing to help define how the brand... ...in the world and drive the strategies that generate awareness, demand... ..., eCommerce, PR, Social, CRM, and Wholesale channels...CRMLocal areaKREWE
New York, NY2 days ago$150k - $200k
...ABOUT THE JOB We are seeking a Sr. Manager, Brand Marketing to shape and steward RADAR’s brand narrative... ...earned channels: responsible for both strategy and execution. Partner with and manage... ...significant redesign Experience with CRM tools and how brand intersects with...CRMFreelanceFlexible hoursRADAR
New York, NY1 day ago$92.3k - $142.8k
...strategic, creative, and data-driven Senior Manager of Brand Marketing to help elevate the SiriusXM brand... ...for developing breakthrough brand strategies, integrated marketing campaigns, and audience... ...lines of business, Media, PR, Social, CRM and Partnerships teams to ensure brand...CRMTemporary workLocal areaSirius XM Radio Inc
New York, NY2 hours ago- About the TeamGlobal Integrated Marketing Communications (GIMC), within... ...and Los Angeles across strategy, creative, events and channels... ...what happened when they did.- Brand strategy experience: comfortable... ...Experience with lifecycle or CRM planning.- Clear writing and clear...CRM
- ...with an editorial, high-end brand aesthetic. We are seeking... ...an experienced, high-caliber Marketing & Brand Manager to spearhead our... ...-end execution of our brand strategy. You are a multi-disciplinary... ...strategies. Email Marketing & CRM Lifecycles: Design, write,...CRMWork at office
Levine Center for Plastic Surgery
New York, NYa month ago - About the TeamGlobal Integrated Marketing & Communications (GIMC)... ...function. You will support the Strategy & Operations (S&O) Lead in keeping... ...running effectively, managing budgets, coordinating vendors... ...campaigns, programs, events, CRM, and more.- Analyze marketing...CRMContract workFreelance
- ...Manager, Marketing Strategy - New York, 10019, United States of America How we LEAD: We are seeking a strategic and highly organized Marketing... ...delivery, DSP landscape), eCommerce (artist and label stores), CRM, audience growth, and more. The successful candidate has a...CRMShift work
Universal Music Group
New York, NYmore than 2 months ago - ...of Willdan, is seeking an experienced Market Development Manager to support the NYC Accelerator program... ...responsible for translating outreach strategy into operational execution that drives... ...performance metrics, dashboards, and CRM-based reporting. Experience using Salesforce...CRMFor subcontractorLocal area
$132k - $165k
...opportunity to thrive. The Senior Manager, Marketing Operations and Strategy is responsible for ensuring... ...achieve business objectives, improve brand awareness, and build customer loyalty... ...the marketing technology stack (e.g., CRM, marketing automation platforms, CMS...CRMHourly payWork at officeLocal area3 days per weekLyft
New York, NY2 days ago$137k - $171.2k
...company. We’re the team behind leading brands such as ABSOLUT Vodka, Jameson Irish... ...the position.Job SummaryThe Senior Manager, Brand Insights & Strategy is a strategic leader responsible... ...direction in partnership with senior marketing leadership. The opportunity offers meaningful...Full timeLocal areaRemote workFlexible hours2 days per week$165k - $205k
...seeking a strategic, creative, and relationship-driven Senior Marketing Manager of Brand Engagement & A&D (Architecture & Design) Partnerships to... ...the development of high-impact campaigns and engagement strategies that elevate brand affinity and drive growth in residential...Work experience placementH1bImmediate startWorldwideFlexible hours$142k - $189k
...RoleWe are looking for a Sr. Manager, Brand & Content to help build and scale... ...clients, Taskers, partners marketing across channels, translating... ..., PR, Social, Growth, CRM, SEO, and regional teams to ensure... ...ResponsibilitiesOwn the Content Strategy & NarrativeDevelop and evolve...CRMWork at officeImmediate startFlexible hours$134k - $175k
...Marketing & Business Development Manager - Elevate Law Firm's Growth! Location options include New York, Washington... ...a pivotal role in expanding our brand presence, winning new clients, and... ...of client relationship management (CRM) tools. Prior experience working...CRMGlenmont Group
New York, NY4 days ago- ...the team:The North America Product Strategy and Operations (NA PSO) team... ...partnership with Sales, Global Product Marketing, and cross-functional teams.The Branding lever is one of the most... ...looking for a Product Marketing Manager to join the Branding team. This role...Work at officeImmediate startFlexible hours
- The mission of Brand Innovation team is to help business achieve their true branding goals with... ...branding experiences.As a Global Product Marketing Manager for Branding Solutions, you will support the go-to-market strategy for TikTok’s flagship branding products, including...Local area
$157.1k - $212.6k
The Social Marketing team focuses on ensuring the right content reaches the right... ...today. The Senior Product Marketing Manager, Amazon Private Brands (APB) owns paid social marketing for... ...through the intersection of creative strategy, merchandising, and channel execution...InternshipSeasonal workImmediate startFlexible hours$68.4k - $71k
...Manager, Brand Partnerships Join to apply for the Manager, Brand Partnerships role at The James... ...all JBF’s internal departments including Marketing & Communications, Finance, Events, and... ...proficient in MS Office including PowerPoint, CRM systems (preferably Salesforce), Adobe...CRMFull timeContract workRelocationFlexible hours2 days per weekThe James Beard Foundation
New York, NY1 day ago$41 - $42 per hour
...CRM Marketing Manager New York, New York, United States $ 41.00 - 42.00 (US Dollar) CRM Marketing Manager needs 5 years experience... ...initiatives; focused on run-the-business. Devises and implements strategies to deliver program goals. Ensure that agreed Marketing...CRMGlobal Channel Management
New York, NY2 days ago- ...Job Title 5-6+ years’ experience in marketing technology, CRM, or growth marketing operations. Proven experience managing and coaching direct reports. Hands-on expertise with Iterable, Braze, Salesforce or similar tools. Strong analytical skills with working...CRM
Saxon Global
New York, NY21 hours ago $100k - $115k
THE ROLEWe are looking for a Lifecycle Marketing Manager to own and optimize Audicus’ lead nurturing... ...lifetime value. You will own lifecycle strategy and execution in Klaviyo, translate... ...developing and implementing effective CRM/email marketing campaigns to drive growth...CRMFlexible hours- ...we understand our customers across markets and products. You will own the... ...recommendations. You will collaborate with brand, product, and marketing teams to prioritize research, manage budgets, and deliver timely insights that inform strategy and line reviews. Experience in...
- ...operational leader of the brand's digital business.... ...defining the online growth strategy, and driving the... ...digital priorities across Marketing, Product, Operations, and... ...conversion. Build and manage vendor and platform relationships... ...strategies through CRM, loyalty, and...CRM
fourthFLOOR
New York, NY1 day ago - ...someone who can move between strategy and execution — setting the... ...optimizing the customer journey, managing digital marketing, and identifying new... ...growth Develop retention and CRM strategies across email, SMS... ..., or a premium consumer brand ~ Track record of owning and...CRM
MONSE
New York, NY2 days ago $115k - $130k
...and growth Job Description Market Development Manager, Sales Hunter based in the... ...Develop and execute outbound strategies to generate pipeline,... ...sales leadership with strong CRM hygiene. Sell to a mix of... ...association meetings to build brand presence, generate referrals...CRMRemote jobLocal area$150k - $200k
...Job Description Job Title: Director, Marketing Strategy & Operations Location-Type: Hybrid (... ...functions, driving efficiency in campaign management, budget tracking, and resource... ...with proficiency in PowerPoint, Excel, CRM systems, and marketing automation tools...CRMPermanent employmentContract workImmediate startMondo
New York, NYa month ago- Uber is seeking a CRM Operations Coordinator to own end-to-end CRM and promotions, bridging... ...automation. You will collaborate with Marketing, CRM, and Eats teams to drive targeted... ...strong communication and problem-solving to manage complex campaigns and drive growth. #J-1...CRM
$140k
Senior Marketing Manager - B2B Financial Publishing - New York CityTo $140k Basic + 10 Bonus & Superb... ...help develop and deliver the marketing strategy across a portfolio of B2B subscription... ...(e.g. Pardot, Marketo, etc) and CRM (e.g. Salesforce)Experience optimizing...CRM
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Marketing Manager - Brand Strategy & CRM. Be the first to apply!
Related searches
- project manager marketing New York, NY
- commercial marketing manager New York, NY
- relationship marketing manager New York, NY
- senior director global marketing New York, NY
- market segment manager New York, NY
- director marketing analytics New York, NY
- influencer marketing account manager New York, NY
- marketing manager New York, NY
- search engine marketing sem manager New York, NY
- email marketing manager New York, NY