Technical Business Analyst

Description About sg360° sg360° partners with Fortune 1000 brands to pursue unmatched direct marketing performance. We leave no stone unturned in our efforts to drive smarter targeting, stronger messaging and improved ROI. Everything we do - audience analytics, strategic planning, creative development, production and distribution - we do in the pursuit of performance. When you join us, you gain access to a comprehensive benefits package, including paid time off, holiday pay, health, dental, and vision insurance, life insurance, an education assistance program, short- and long-term disability, wellness resources, identity theft protection, and a 401k with employer match. Be part of a legacy of excellence and growth with sg360°! We are seeking a Technical Business Analyst who identifies and advances high-value opportunities for AI, automation, analytics, and workflow modernization. The position connects business objectives with practical technology execution by analyzing processes, systems, and data flows; translating business needs into clear requirements; and partnering with business and technology teams to deliver solutions that improve efficiency, accuracy, scalability, user experience, and adoption. Essential Duties and Responsibilities Partner with stakeholders to identify and prioritize opportunities for AI, automation, analytics, and process modernization based on business value, feasibility, risk, and user impact. Analyze current-state processes, systems, data flows, integration points, controls, and pain points; define future-state workflows and solution requirements. Translate business needs into functional requirements, user stories, process maps, use cases, acceptance criteria, data requirements, and solution documentation. Support AI-enabled solution development by defining use cases and expected outcomes, documenting business rules, validating model outputs, and ensuring appropriate exception and approval controls. Facilitate discovery sessions, workshops, meetings, and presentations to gather requirements, evaluate solution concepts, resolve ambiguity, and build stakeholder alignment. Collaborate with developers, data teams, project managers, testers, end users, and leaders throughout design, development, testing, deployment, and continuous improvement. Define test scenarios and acceptance criteria; coordinate or participate in system testing and user acceptance testing; track issues and validate business outcomes. Maintain accurate documentation of requirements, decisions, risks, dependencies, process changes, and implementation outcomes throughout the delivery lifecycle. Evaluate emerging technologies, AI capabilities, workflow tools, and system enhancements that may reduce manual effort or improve operational performance. Serve as a liaison between business and technical teams, supporting communication, readiness, training, adoption, and realization of measurable business value. Perform other related responsibilities as assigned to support changing business needs. Requirements Required Minimum Qualifications Bachelor's degree in Business, Information Systems, Computer Science, Engineering, or a related field, or equivalent combination of education and experience. Minimum of 5 years of experience as a Technical Business Analyst, Systems Analyst, Business Analyst, or in a similar technology-focused role. Experience gathering and documenting business and functional requirements, user stories, process flows, use cases, and acceptance criteria. Strong understanding of the software development lifecycle (SDLC), Agile methodologies, and user acceptance testing (UAT). Demonstrated ability to analyze business processes, workflows, systems, and data to identify opportunities for process improvement. Excellent analytical, problem-solving, organizational, and critical-thinking skills. Strong written and verbal communication skills with the ability to effectively communicate with both technical and non-technical stakeholders. Experience working cross-functionally with business users, developers, project managers, QA teams, and leadership. Proficiency with business analysis and collaboration tools such as Microsoft Visio, Jira, Confluence, and Microsoft 365. Preferred Qualifications Experience supporting AI, automation, machine learning, analytics, or digital transformation initiatives. Familiarity with APIs, system integrations, cloud platforms, databases, reporting tools, and AI-enabled technologies. Experience evaluating and implementing workflow automation or business process modernization solutions. Knowledge of direct mail, print manufacturing, order management, job tracking, data processing, or similar production environments. Experience facilitating workshops, discovery sessions, and stakeholder meetings. Experience supporting change management and user adoption for new technology implementations. Ability to work onsite and collaborate with cross-functional teams in a fast-paced environment. Travel: Minimal local travel may be required for meetings, trainings, and/or other business purposes sg360° does not offer employment-based visa sponsorship now or in the future. Candidates must be legally authorized to work in the United States without the need for current or future visa sponsorship. This policy applies to all applicants, including those whose employment authorization may expire in the future and would require sponsorship to remain employed. sg360° is an Equal Opportunity Employer. We make employment decisions based on merit, qualifications, and business needs. sg360° does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other status protected by applicable law. sg360° will provide reasonable accommodations to individuals with disabilities in the hiring process, in accordance with applicable laws. If you require an accommodation to complete your application, please contact the location to which you are applying and ask to speak with the Human Resources representative. #J-18808-Ljbffr The Segerdahl Corporation