Annual Giving & Marketing Manager

Annual Giving & Marketing Manager Department: University Advancement Job Summary Working under the supervision of the Executive Director of University Advancement, the Annual Giving & Marketing Manager provides leadership and strategic direction for a comprehensive annual giving program, and directs marketing and communications in support of the Annual Fund, Development and Alumni Affairs, as part of an overall fundraising and engagement plan for the LSU New Orleans Foundation. This position also oversees the production and management of the Student Outreach Center and provides direction across the Foundation's shared advancement services during the transition to LSU New Orleans. Job Description Provides leadership and strategic direction for a comprehensive annual giving program that establishes recurring annual giving, engages new donors, inspires alumni participation, and encourages campus-wide involvement. Develops and directs strategies to grow the program in support of the University's mission and campaigns. Monitors and evaluates program effectiveness, manages the donor pipeline of annual donors as prospects for higher levels of giving, supports crowdfunding and volunteer leadership-giving efforts, and supports cultivation and stewardship of annual fund donors. Directs external and internal-facing marketing and communications in support of the Annual Fund, Development and Alumni Affairs engagement goals. Plans and oversees segmented email, appeals, digital and web/giving-page content, and social media; ensures brand-aligned messaging through the transition to LSU New Orleans; directs audience segmentation and A/B testing; and coordinates with central University Marketing to maintain consistency with institutional brand standards. Oversees the production and management of the Student Outreach Center, a student-staffed program that conducts calls and outreach to alumni and friends of the University via telephone and other communication tools. Responsible for all aspects of the program, including supervising the student lead and student callers, hiring and training, approving scripts, monitoring statistics, and coordinating logistics. Uses past performance and current trends to inform annual giving strategy, and ensures accurate pledge fulfillment and compliant gift capture. Provides direction for the Foundation's shared stewardship, donor relations, and communications support; partners with Development data teams on segmentation and pipeline development; and collaborates on donor-database (Raiser's Edge NXT) data integrity, reporting, and gift reconciliation with Finance. Produces periodic reports as required for the Foundation's committee members, President/CEO, and Executive Director. Performs other responsibilities as assigned to meet the goals and objectives of the University and the Foundation. Required Qualifications Bachelor's degree, or an equivalent combination of education and experience. Progressively responsible experience in annual giving, marketing, communications, advancement, or a closely related field, including supervisory or team-leadership experience. Applied and analytical thinking skills, with demonstrated ability to set and manage to goals and objectives. Strong project management ability and capacity to respond to multiple demands concurrently. Demonstrated commitment to a high level of donor/customer service. Ability to effectively use marketing, social media, and digital platforms for outreach and communication. Strong team concept and experience leading or working within a results-oriented team environment. Professional demeanor and the ability to maintain confidentiality. Excellent oral and written communication skills, including report preparation; solid writing, editing, and presentation ability. Proven ability to independently accomplish goals and establish priorities with minimal direction. Must be flexible regarding work schedule, with the ability to work evening and/or weekend hours when required. Desired Qualifications Master's degree. Experience in strategic planning, direct mail, tele-fundraising, marketing, donor relations/stewardship, and digital campaigns. Experience supervising professional and/or student staff. Proficiency with donor databases and digital platforms, e.g., Blackbaud Raiser's Edge NXT and NetCommunity, GiveSmart, MobileCause, VanillaSoft, Gravyty/Raise, Gratavid, and Drupal. Graphic design and web content experience; Adobe Creative Suite. Experience in the cultivation and segmentation of donor prospects. Knowledge of the New Orleans philanthropic and alumni community. This position may require a criminal background check to be conducted on the candidate(s) selected for hire. LSU New Orleans seeks to recruit a highly productive workforce and will provide equal employment opportunities to all employees and prospective employees. Employment decisions shall be based strictly on merit and without regard to religious or political beliefs, sex, race, or any other non-merit factor. #J-18808-Ljbffr