Senior Director, Business Analytics

Title: Senior Director, Business Analytics Compensation: Commensurate with Experience If you've built your career translating analytics into business strategy—and you're ready for a seat at the table where enterprise decisions are made—this could be an exceptional next step. We're partnering with a nationally recognized consumer brand to identify a Senior Director of Applied Business Analytics who will help shape strategic decisions across the organization. This is a highly visible position supporting executive leadership, partnering with business units across merchandising, marketing, product, eCommerce, and strategy. This isn't a traditional analytics leadership role. We're looking for someone who can bridge the gap between data and decision-making—someone who naturally asks, "What should we do because of what we've learned?" What You'll Do Partner with executive leadership on the company's highest-priority strategic initiatives. Transform complex customer, business, and market data into actionable business recommendations. Lead enterprise-wide analytics projects that influence merchandising, product strategy, customer experience, and growth initiatives. Develop scalable dashboards, reporting frameworks, and reusable analytics assets that improve decision-making across the organization. Identify white-space opportunities, evaluate market trends, and support go-to-market strategies using both internal and external data. Influence senior stakeholders by presenting clear, compelling stories backed by data. Mentor and develop a junior analytics professional while helping shape the future direction of the analytics function. Champion practical applications of AI, automation, and modern analytics tools to improve speed and business impact. We're Looking For Someone Who... Thinks like a consultant but enjoys owning the outcome. Can comfortably move between technical conversations and executive discussions. Has experience in analytics, strategy, customer insights, consulting, or data science with a strong business orientation. Enjoys solving ambiguous business problems rather than simply responding to requests. Has experience partnering with cross-functional leaders and influencing without direct authority. Understands how to tell a compelling story with data. Brings curiosity, commercial thinking, and strong executive presence. Ideal Background Candidates may come from areas such as: Customer Analytics Marketing Analytics Business Analytics Consumer Insights Internal Strategy or Analytics Consulting Apparel, Footwear, Retail, Consumer Products, eCommerce, or Consulting Experience with SQL, visualization platforms (Power BI/Tableau), predictive analytics, and AI-enabled workflows is beneficial, but this is not a heads-down technical role. Business acumen and strategic thinking carry equal weight. Why This Opportunity? This is a newly created position with the chance to define how analytics supports business strategy for years to come. You'll have meaningful executive exposure, ownership over high-impact initiatives, and the opportunity to build scalable capabilities—not just deliver reports. If you're looking for a role where your insights genuinely influence business decisions, I'd love to tell you more. #J-18808-Ljbffr Smith Hanley Associates