Digital Strategist

Hearst Television is seeking a Digital Solutions Strategist. The Digital Solutions Strategist is a pre-sale leader embedded within local station teams, responsible for strategic media planning and driving revenue across all digital platforms. This role is equal parts sales partner, platform expert, and business strategist—reporting into the Sr Director, Digital Solutions and working closely with Account Executives, Digital Sales Managers, agencies, and advertisers to develop solutions that meet client objectives and grow digital revenue. Strategists support revenue attainment by bringing innovative digital strategies and data-informed recommendations into the sales process. They are fluent in Hearst’s digital ad offerings and core platforms and present directly to internal and external stakeholders. They stay current on platform capabilities, competitive positioning, and digital marketing trends—and are responsible for sharing that knowledge in-market, with sellers, and with clients. This is a consultative, forward-facing role that helps shape Hearst Television’s digital presence in the market while equipping our sellers with the insights, strategies, and media plans needed to win business and attain digital budgets. This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location. Responsibilities Develop pre-sale digital media strategies and multi-product proposals in partnership with AEs and DSMs Shape campaign recommendations across display, video, OTT, social, native, and emerging products Act as a consultative voice in pre-sale meetings with AEs, clients, and agencies, providing thought leadership on campaign structure, product fit, and platform best practices Present digital solutions in advertiser and agency meetings as the subject matter expert Keep up to date on industry trends, vendor innovation, and competitive market shifts to inform strategy and content Deliver product education and platform trainings to local sales teams; own internal enablement within assigned stations Collaborate with internal teams on strategic inputs for vertical decks, case studies, and pitch collateral Support strategic media planning across key accounts and station-specific revenue initiatives Actively monitor digital advertiser and revenue retention across assigned stations, problem solving to reduce churn and drive new business Requirements 4–6+ years of experience in digital media planning, solutions strategy, or agency planning/sales Strong understanding of the digital ecosystem (Display, Video, OTT, SEO/SEM, Social, Programmatic, etc.) Proven track record of supporting revenue attainment and building advertiser trust through consultative selling Excellent communication and presentation skills; comfortable client-facing in virtual or in-person settings Experience building full-funnel media strategies that align with advertiser goals Proficiency in PowerPoint, Excel, Google Analytics and proposal automation tools; familiarity with pacing and reporting dashboards Digital ad certification in platforms (e.g., DV360, Meta Blueprint, Publica, etc.) is preferred but not required Demonstrated experience with sales enablement and product positioning, using research and data to back-up recommendations Values in Action At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve. Benefits Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits. Medical | Dental | Vision 401(k) matching Emotional Wellness Support Paid Time Off LGBTQ+ Health Services Additional benefits to meet your and your family's needs Compensation The estimated base salary range for this role is between $75,000 and $95,000. The actual base pay is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future. About Us Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. We are an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law. #J-18808-Ljbffr