Senior Director, PMM, Customer Zero Program

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Salesforce is on a journey to become an agentic enterprise , reimagining how work gets done by bringing together data, apps, agents and engagement to drive productivity, efficiency, and growth. Salesforce on Salesforce is the program that highlights this transformation and makes it immediately credible, relevant and repeatable by our customers. Through Salesforce on Salesforce, we showcase how Salesforce uses its own technology, including Agentforce, Data 360, Customer 360 apps and Slack to transform our business. By sharing the strategies, lessons learned, and measurable outcomes from our journey, we give customers a trusted blueprint for becoming an agentic enterprise themselves. This program plays a critical role in Salesforce’s go-to-market strategy. It connects product innovation with real-world proof, equipping sellers with credible transformation stories while elevating Salesforce’s thought leadership with customers, analysts, and the broader market. We are seeking a Senior Director to lead the Salesforce on Salesforce program . This highly visible leader will define the program strategy, drive the cross-functional operating model, and oversee the development and activation of Salesforce’s most important Customer Zero transformation stories across events, digital, content, and field engagement. Success in this role requires strong cross-functional leadership, strategic storytelling, and the ability to align teams across marketing, comms, product, IT, customer success, and sales enablement to deliver a unified and high-impact Customer Zero narrative. Key Responsibilities Program Strategy & Leadership Define and lead the global Salesforce on Salesforce strategy aligned to Salesforce’s corporate priorities and product innovation. Identify and prioritize Salesforce’s most strategic Customer Zero “Big Bet” stories, demonstrating enterprise transformation across departments. Ensure stories showcase both Salesforce technology solutions and the leadership, operating model, and process changes required for transformation. Cross-Functional Program Leadership Establish and manage the cross-functional operating model for the program, including governance, RACI, and execution cadence. Lead collaboration across marketing, IT, product, sales enablement, and communications teams. Align stakeholders around shared priorities and execution plans. Executive & Corporate Activation Oversee the activation of Salesforce on Salesforce across major corporate moments including Dreamforce, World Tours, thought leadership initiatives, and key corporate campaigns. Partner with executives and internal practitioners to showcase Salesforce’s transformation with credibility and transparency. Storytelling & Thought Leadership Lead the development of transformation narratives that combine product solutions, operational change, and measurable outcomes. Ensure Customer Zero stories support both sales conversations and market thought leadership. Measurement & Program Reporting Define and track program success metrics aligned to the Salesforce on Salesforce V2MOM. Deliver regular reporting and insights to executive sponsors and stakeholders. Maintain a strong feedback loop with sellers, field marketing, executives, and customers to refine priorities. Qualifications 12+ years of experience in enterprise marketing, product marketing, strategy, or transformation storytelling Proven ability to lead complex cross-functional initiatives in large global organizations Comfortable working with senior leaders and helping them craft impactful narratives Exceptional storytelling and communication skills Experience with enterprise software, AI platforms, or digital transformation initiatives Strong program leadership and operating model design experience Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $181,700 - $304,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $218,100 - $332,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. #J-18808-Ljbffr