VP/Group Director, Platform Management & Investment

VP/Group Director, Platform Management & Investment Santa Monica, CA - Hybrid Why You’ll Never Want to Leave Respect People. Produce Results. For more than 35 years, we’ve built a reputation for both the work we do and how we do it. Respect shows up in how we work together and with our clients. It means trusting people to do their jobs, giving them the space to do it well, and holding each other to a high standard. When people are respected, they do better work that grows businesses, shapes culture, and builds lasting relationships. At the same time, they have the support to build a career and a life worth investing in. What You'll Be Helping Achieve RPA is seeking a VP/Group Director of Platform Investment to join our Media team. This is a mission‑critical role that will drive our strategic efforts as an organization as we move our clients more fully into the evolution of the industry. In this role, you will lead a team of Social, Search, and Programmatic employees and provide the vision, strategy, and passion that this space requires. You will ensure that your teams are providing clients and colleagues with class‑leading guidance on the work and how to optimize client investment to ensure meaningful and measurable results. How You’ll Excel In Your Role You should also have extensive knowledge of key buying platforms like DV360, Yahoo DSP, Meta, TikTok, Google Ads, and SA360, as well as familiarity with Dynamic Creative Optimization (DCO), data‑driven audience building, Prisma/MediaOcean, and Customer Data Platforms (CDP). You should be ready to dig deep, ask questions, and be excited to get your hands a little dirty while also confidently leading team‑level execution, quality assurance, and innovation. We want you to know the details of our client performance data, identify reasons for dips and spikes, pinpoint areas for improvement, and most importantly, implement enhancements that drive client business by consistently introducing new ideas, concepts, and opportunities. Ten to fifteen years of digital media experience, and at least six years of demonstrated experience managing people, projects, and large‑scale budgets is required. Compensation The salary range for this exempt role is between $210,000.00 and $250,000.00 per year, based on experience, skills, and overall fit for the position. Compensation decisions are made thoughtfully and competitively, with a focus on fairness, internal equity, and market alignment. In addition to base salary, this role is eligible for RPA’s full benefits package and growth opportunities within the agency. As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability or any other classification protected by Federal, state, or local law. Note: This role requires you to come into our Santa Monica office three days a week (Tuesday-Thursday), with Monday’s and Friday’s being remote. #J-18808-Ljbffr