Performance Marketing Analyst

About the Role Our client, a leading e-commerce platform, is looking for a data-driven Performance Marketing Analyst to join their expanding marketing team. This role focuses on optimizing paid advertising campaigns across various digital channels to maximize ROI and achieve key business objectives. As this position is fully remote, you will have the flexibility to work from your preferred location while collaborating closely with a geographically diverse team. The successful candidate will be adept at analyzing campaign data, identifying trends, and translating insights into actionable strategies for paid search, social media, and display advertising. We are seeking an analytical and results-oriented individual who thrives in a remote work setting and is passionate about leveraging data to drive marketing success. The Welkom, Free State, ZA based company values innovation and data integrity, making this an exciting opportunity to contribute to significant growth initiatives. This role is ideal for someone who enjoys dissecting performance metrics and continuously improving campaign effectiveness through meticulous analysis. Key Responsibilities Monitor and analyze the performance of paid digital marketing campaigns across Google Ads, social media platforms (Facebook, Instagram, LinkedIn), and other relevant channels. Develop detailed reports and dashboards to track key performance indicators (KPIs) such as cost per acquisition (CPA), return on ad spend (ROAS), click-through rates (CTR), and conversion rates. Identify opportunities for campaign optimization and implement A/B tests to improve ad creative, targeting, and bidding strategies. Conduct in-depth audience research and segmentation to refine targeting parameters for paid campaigns. Collaborate with the content and creative teams to ensure ad copy and visuals are compelling and aligned with campaign objectives. Assist in budget management and forecasting for paid media channels. Stay informed about industry best practices, algorithm updates, and emerging trends in performance marketing. Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to understand user behavior and campaign attribution. Communicate complex analytical findings clearly and concisely to stakeholders. Contribute to the strategic planning of future performance marketing initiatives. Requirements Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field. 2-4 years of experience in performance marketing, digital analytics, or a data analysis role with a focus on paid media. Strong proficiency with paid advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. Advanced analytical skills with expertise in Microsoft Excel or Google Sheets for data manipulation and analysis. Experience with web analytics tools like Google Analytics. Excellent understanding of key performance metrics and optimization levers for digital advertising. Ability to work independently and collaboratively in a remote environment. Strong communication and presentation skills. Detail-oriented with a meticulous approach to data analysis. Familiarity with data visualization tools is a plus. Benefits Our client provides a competitive salary and a comprehensive benefits package, including health insurance, retirement contributions, and paid time off. This fully remote position offers the flexibility to work from anywhere, though it's geared towards candidates within or familiar with the Welkom, Free State, ZA region's market dynamics. We also offer opportunities for professional development, continuous learning through workshops and conferences, and a dynamic, collaborative team culture. You'll have access to the latest marketing technology and tools, and the chance to work on exciting, high-impact campaigns. We prioritize work-life balance and encourage a healthy lifestyle for all our remote employees. #J-18808-Ljbffr