Content Creator & Social Media Manager

Our client, an exciting lifestyle brand based in Welkom, Free State , is seeking a creative and dynamic Content Creator & Social Media Manager to join their marketing team. This role is perfect for someone who lives and breathes social media, possesses excellent storytelling abilities, and can translate brand messaging into engaging visual and written content. You will be responsible for developing and executing our social media strategy, creating compelling content (photos, videos, graphics, written posts), managing our online communities, and analyzing performance metrics to optimize engagement. The ideal candidate is a strategic thinker with a passion for brand building and a proven ability to grow online audiences. This is a fantastic opportunity to shape the online voice of a growing brand in the heart of the Welkom, Free State region. Key Responsibilities Develop and implement a comprehensive content calendar and social media strategy aligned with marketing goals. Create high-quality, engaging content for various social media platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.), including written posts, graphics, photos, and short-form videos. Manage daily posting schedules and actively engage with followers, responding to comments and messages in a timely and brand-appropriate manner. Monitor social media trends, competitor activities, and audience sentiment to identify opportunities and potential risks. Analyze social media performance metrics (reach, engagement, follower growth, conversions) and provide regular reports with actionable insights. Collaborate with the marketing and design teams to ensure brand consistency across all channels. Plan and execute social media advertising campaigns to increase brand awareness and drive traffic/conversions. Stay current with platform updates and new features to maximize content performance. Identify and engage with influencers and brand advocates to expand reach. Contribute creative ideas for campaigns, promotions, and new content formats. Requirements Proven experience as a Content Creator, Social Media Manager, or similar role, with a strong portfolio of social media content and campaign examples. Excellent writing, editing, and proofreading skills with a knack for storytelling. Proficiency in creating visual content using tools like Canva, Adobe Creative Suite (Photoshop, Illustrator), or similar. Experience with video editing software for creating short-form video content. In-depth knowledge of major social media platforms, their algorithms, and best practices. Familiarity with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social). Strong understanding of digital marketing principles and audience engagement strategies. Excellent communication, interpersonal, and organizational skills. Ability to work independently and collaboratively in a fast-paced environment. A degree in Marketing, Communications, Journalism, or a related field is preferred. Benefits Our client offers a competitive salary package with performance incentives and potential for career growth within the company. You will benefit from a comprehensive health insurance plan, generous annual leave, and opportunities for professional development. This is a hybrid role, offering a balance between in-office collaboration and remote flexibility, located in the accessible area of Welkom, Free State. Join a creative and passionate team that values innovation and supports individual growth. Be part of a brand that is making waves and connect with a vibrant community. #J-18808-Ljbffr