Content Marketing Strategist

About the Role Our client is seeking a creative and analytical Content Marketing Strategist to shape compelling narratives and drive engagement for their brand in Welkom. This pivotal role involves conceptualizing, developing, and executing a robust content strategy across multiple platforms, including blogs, websites, social media, and email. You will be responsible for creating high-quality, valuable content that attracts and retains a clearly defined audience, ultimately driving profitable customer action. The successful candidate will be a storyteller with a deep understanding of content marketing principles and a passion for creating impactful campaigns. Key Responsibilities Develop and execute a comprehensive content marketing strategy aligned with business objectives and target audience needs. Create and manage a content calendar, ensuring timely publication of blog posts, articles, whitepapers, case studies, and social media updates. Write, edit, and proofread high-quality content that is engaging, informative, and optimized for search engines (SEO). Collaborate with designers and subject matter experts to produce visually appealing and accurate content assets. Analyze content performance using metrics like traffic, engagement, and conversion rates, and use insights to refine strategy. Promote content across various channels to maximize reach and impact. Requirements Proven experience as a Content Marketing Strategist or similar content-focused role. Exceptional writing, editing, and proofreading skills with a strong portfolio of published work. Deep understanding of SEO best practices and keyword research tools. Experience with content management systems (CMS) like WordPress. Proficiency in content performance analysis tools (e.g., Google Analytics). Bachelor's degree in Marketing, Journalism, English, or a related field. Benefits Competitive salary and performance-based bonuses. Flexible hybrid work arrangement within the Welkom area. Opportunities for professional development and attending industry conferences. A creative and collaborative environment with a focus on innovation. Contribute to building a strong brand voice and thought leadership. #J-18808-Ljbffr