Digital Marketing Consultant

Emplify Health is hiring a Digital Marketing Consultant to help shape the future of our digital presence.

In this role, you'll help bring our digital marketing strategy to life by planning, executing, analyzing, and measuring digital marketing initiatives that make an impact. You'll work closely with Marketing team members to build smart, effective strategies aligned with enterprise and regional goals, choose the right digital channels, and support service line business objectives. You'll also help evaluate and select digital marketing vendors and serve as the main point of contact for those partnerships.

Job Specifics:

Location: 617 Roosevelt St, Green Bay, WI 54301. Hybrid schedule eligibility. Candidates must reside in WI, MN, IA, or MI at the time of hire.
FTE Status: Full-Time 1.0 FTE (40 hours/week)
Work Schedule: Days. Monday - Friday. No weekends or holidays
Want to learn more: Chat with Marissa Zorzin at View email address on click.appcast.io

Qualifications:

Bachelor's degree in Marketing, Business or a related field required. Master's degree in Business Administration (MBA) or a related field preferred.

3-4 years of experience and expertise in managing digital marketing campaigns across multiple platforms required.


5-7 years of demonstrated strategic planning, execution and evaluation of digital marketing campaigns across multiple platforms preferred.

Responsibilities:

• Implements and measures digital initiatives across the organization, including social media, SEM, email, Marketing Automation and more.
• Facilitates the development of effective digital marketing and social media strategies for enterprise and regional brands, focusing on strategic campaign management and creating visually compelling content to elevate brand awareness.
• Monitor social media regularly to engage with followers, respond to comments, bringing to life brand mission and vision in the digital space. Ensure social media engagement goals are met.
• Coordinates the research and selection process for new digital marketing vendors. Develops relationships with vendors and manages day to day interactions.
• Leverage reports and metrics to determine channel and campaign effectiveness and recommend and/or implement changes as appropriate.
• Serves as one of the organization's subject matter experts and go-to resource for digital marketing. Facilitates ongoing learning and process improvement by sharing information and best practices with team members and leadership.
• Coordinates digital reputation management, including reviews management and business listings maintenance.
• Participates in organization and department meetings to stay abreast of strategic objectives and developments.
• Assures reliable, predictable outcomes and no needless wait.
• Uses Information Systems to their full capability
• Other duties as defined by specific department (if applicable).
• Attends regularly-scheduled and assigned shifts.
• Facilitates digital content strategy, planning, creation, and editing exercising best practice in information architecture, taxonomy, metadata and Search Engine Optimization (SEO) optimization.
• Maintains commitment to iteration, new industry trends, and innovation alongside Experience Design.

Why Emplify Health by Bellin?

With so many amazing healthcare organizations in this area, why Emplify?

Emplify Health offers a proud, local history spanning more than 100 years. Our personalized patient care model is only the beginning of what you will experience as we foster population health transformation and innovation to serve our communities. You can be part of an exciting dynamic place that offers an employee-first culture, work-life balance, and career advancement & growth opportunities. This culture allows our organization to attract elite talent, like yourself!

Additional perks include:

• Top-notch benefits: 401(k) with matching, paid time off, competitive health insurance, wellness programs to keep you and your family healthy, tuition reimbursement, and more
• Preventative care focused medical coverage that includes free visits to: Emplify Health by Bellin primary care providers, Urgent Care & Fast Care facilities, physical therapy sessions and any labs required during these visits
• Professional Development: Access to online continuing education for career growth
• Empowerment: Shape your work environment, encouragement to improve processes and create efficiencies, and support when seeking opportunities for growth.
• Self-Care Culture: Encourages self-care and provides you with opportunities to be your best self at work and at home

Be a member of a passionate workforce, that feels like family and is driven to provide exceptional patient care with a strong focus on community. We inspire your best life by relentlessly caring, learning and innovating. This is our purpose. Together with our values - belonging , respect , excellence , accountability , teamwork , and humility - our pillars set our foundation and our future.

Emplify Health is an Equal Opportunity Employer.