Marketing Manager

Job Description

Job Description

Marketing Manger

SUMMARY

The Marketing Manager leads the strategy, execution, and optimization of marketing initiatives that drive enrollment growth and strengthen the University’s brand. This role oversees the digital advertising strategy, content development, website experience, and creative production - ensuring a consistent, compelling, and data-driven presence across all channels. As a key partner to Admissions, the Manager develops integrated marketing plans that support recruitment goals, enhance lead generation, and improve conversion throughout the enrollment funnel.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manage digital asset systems - Maintains an organized, searchable library of photos, videos, and creative files.
• Leverage AI tools - Use AI-assisted content and analytics tools to enhance efficiency and personalization
• Partner with Admissions - Aligns messaging, campaigns, and timelines with recruitment cycles and funnel needs.
• Support academic programs - Works with deans and faculty to promote new and existing programs.
• Manage external vendors - Oversees agencies, freelancers, media partners, and creative contractors.
• Supervise marketing staff - Provides coaching, performance management, and professional development.
• Prioritize workflow - Manages project timelines, capacity, and resource allocation.
• Contribute to marketing strategy - Develops and executes an annual, data-driven marketing plan aligned with enrollment goals, institutional priorities, and market trends.
• Oversee brand positioning - Ensures a unified brand voice, visual identity, and messaging across all platforms and audiences.
• Lead digital advertising - Manages paid search, paid social, retargeting, display, and OTT campaigns; optimizes performance through A/B testing and analytics.
• Oversee website strategy - Ensures the University website supports recruitment through strong UX, SEO, accessibility, and conversion-focused content.
• Lead content strategy - Oversees creation of compelling stories, videos, photography, and digital content that highlight student success, academic programs, and campus life.
• Ensure brand consistency - Reviews and approves marketing copy, creative assets, and publications.
• Other duties as assigned
• SUPERVISORY RESPONSIBILITIES Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities may include interviewing, hiring, and training; planning, assigning, and directing work; and addressing complaints and resolving problems.
  QUALIFICATIONS
  The above statements reflect the general responsibilities of the position and should not be construed as a detailed description of all the work requirements that may be inherent in this position. To perform this job successfully, an individual must be able to satisfy each essential duty. The requirements listed below are representative of the knowledge, skill, and/or ability required.
  Madonna University reserves the right to assign or reassign duties and
  Responsibilities for this job at any time
  EDUCATION AND EXPERIENCE
  Bachelor’s degree with a minimum of 4 years of related experience in Journalism/Public Relations, communication, marketing, advertising, or related field. Writing and editing skills are essential. Computer skills in PageMaker, InDesign, and Photoshop preferred. Knowledge of camera, market analysis, research capabilities, direct mail, and brand marketing is a plus. Must be familiar with Microsoft Office, website content management systems, Adobe Creative Suite, Photoshop, PowerPoint, and Adobe Acrobat.
  MANAGERIAL SKILLS
  Essential managerial skills include directing (organizing, energizing, and supervising), negotiating, planning and problem-solving, facilitating the work of others, clarifying goals and objectives, obtaining and giving feedback, delegating, team-building, effectively communicating, evaluating, and initiating change. Ability to define problems, collect data, establish facts, and draw valid conclusions in an extensive variety of situations.
  LANGUAGE SKILLS
  Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to effectively present information and respond to questions from groups of managers, customers, and the general public.
  MATHEMATICAL SKILLS
  Ability to add, subtract, multiply and divide in all units of measure, use whole numbers, fractions and decimals. Ability to compute rate, ratio and percent and to draw and interpret bar graphs.
  REASONING ABILITY
  Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
• PHYSICAL DEMANDS

  The physical demands described here are representative of those that an employee must meet to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to climb or balance; and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 25 pounds.

  WORK ENVIRONMENT

  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.