Marketing Analyst

General Electric Credit Union is a not-for-profit, member-owned full service financial institution headquartered in Cincinnati with branches in Ohio and Kentucky. At GECU, we pride ourselves on maintaining quality service, being an employee-friendly workplace, and developing our team members while teaching you the skills to lead you to career advancement opportunities. Overview The Marketing Analyst plays an important role in helping make thoughtful, data-informed marketing decisions. This individual brings together marketing insight, member understanding, and performance analysis to create reporting, uncover opportunities, and guide strategies that support growth, strengthen engagement, and improve results. Essential Responsibilities Support GECU’s organizational and marketing priorities by ensuring analytics, reporting, and insights are aligned to strategic goals and business needs. Partner with internal stakeholders to gather and clarify business requirements, define success measures, and bridge business intent with technical execution validating the data supports and delivers on the objective. Collaborate with business analytics partners and contribute to centralized reporting resources that can be shared, improved, and scaled across the organization. Analyze marketing, member, and performance data to uncover actionable insights that strengthen strategy, campaign optimization, and growth. Develop thoughtful, data-informed recommendations that help solve marketing and business challenges and support sound decision-making. Evaluate campaign performance through testing, targeting, and ongoing analysis to identify opportunities for optimization and measurable return on investment. Analyze member behavior, segmentation, and product usage to support persona development, life-stage marketing, and personalized strategies that improve acquisition and retention. Turn complex data into clear, compelling stories that highlight campaign impact, member behavior, and business opportunities for a range of audiences. Apply data storytelling to connect insight with action and help shape marketing strategies that support overall business objectives. Help establish benchmarks, standardized metrics, and scalable reporting practices that strengthen performance measurement and continuous improvement. Develop, manage, and deliver accurate, consistent, and scalable reporting, dashboards, and visualizations that track key performance indicators and communicate marketing and product performance. Maintain standardized business rules and data definitions that promote consistency, clarity, and trust in reporting across the Communications function. Work closely with cross-functional partners to preserve data integrity, improve reporting quality, and expand access to shared insights and analytical resources. Provide ad hoc analysis, presentations, and special project support with a focus on accuracy, relevance, and clarity. Serve as a proactive, self-directed team member who contributes positively both independently and in collaboration with others. Ensure work and supporting materials comply with applicable regulations, internal policies, and established standards. Perform other duties as assigned in support of team and organizational priorities. Education And Experience High School diploma or GED required; Bachelor’s degree in Marketing, Analytics, Statistics, Communications, or a related field 3-5 years of experience in marketing analytics, business intelligence, data analysis, or a related field. Additional coursework or certifications in marketing analytics, business intelligence, or data visualization are a plus. Knowledge, Skills, And Abilities Strong knowledge of marketing principles, campaign measurement, segmentation, targeting, and member/customer behavior analysis; familiarity with persona development, lifecycle marketing, and campaign testing is preferred. Strong analytical, problem-solving, and business-requirements gathering skills, with the ability to connect business needs into actionable recommendations. Ability to evaluate campaign and business performance through testing, trend analysis, ROI assessment, and strategic performance frameworks. Ability to translate data into clear, compelling narratives and presentations for a variety of audiences, including leaders, non-technical stakeholders, and cross-functional partners. Knowledge of data governance, standardized business rules, metric definitions, data integrity, and shared reporting environments, along with strong collaboration, communication, organization, and self-management skills to manage multiple priorities, work independently, and contribute proactively as part of a team. Exposure to member or customer lifecycle analysis, retention strategy, product usage analytics, and presenting insights to leaders or cross-functional stakeholders is preferred. Ability to partner with cross-functional teams and presenting findings in a clear, practical, and actionable way preferred. Proficiency with analytics and BI tools (e.g., Power BI, CRM, and Marketing Automation platforms), including advanced Excel skills (e.g., pivot tables, lookups, trend analysis). Experience querying and manipulating data using SQL. Proven experience developing reports, dashboards, and performance insights that support business or marketing decision-making, including: analyzing campaign performance, audience behavior, segmentation, and key performance indicators. Models the GECU Core Values and Operating Principles, communicating and instilling our mission, vision, and goals through all efforts. At GECU, we want to support your wellbeing by offering a wide range of benefits: Health, Dental and Vision insurance Life and Disability insurance options Paid Time Off starts accruing once hired and take your birthday off -paid 401k Retirement plan with up to a 10% match of your base gross compensation Tuition reimbursement opportunities & professional development Volunteer opportunities -and earn additional PTO hours! On-site clinics for Vaccines and Mammograms And many more! Come join GECU as we are a curated culture of respect, understanding, and mutual recognition. We believe forming bonds and connecting with each other only stands to strengthen the service we provide to our members in our mission of improving the Quality of Financial lives! General Electric Credit Union is an Equal Opportunity Employer #J-18808-Ljbffr