Senior Media Planner

The Senior Integrated Media Planner is a full time role responsible for the strategic development and execution of integrated media opportunities with current clients, as well as the management/oversight of the media planning, buying, implementation, and performance analysis for their campaigns. The Senior Integrated Media Planner is expected to continuously challenge themselves, their client(s) & agency counterparts to unite to develop relevant, original, and impactful media strategies and test & learn opportunities that span the full spectrum of media.

Essential Duties and Responsibilities:

• Partners with Associate Director, as needed, to develop and implement media strategies
• Seeks advice and counsel from SVP, Integrated Planning (SVIP), for proper development of integrated media briefs, objectives & strategies to ensure a strong foundation on which to build an integrated plan.
• Develops and implements integrated media strategies-partnering with the Associate Director, and SVIP.
• Manages the day-to-day strategic media planning activities for assigned account(s) while engaging oversight and support of Assoc Director, when necessary.
• Collaborates with the Integrated Media team and agency cross-functional teams on the development of integrated media campaign strategies and tactical considerations for clients, and be able to speak to the unique ways different strategies and tactics work within a campaign structure
• Uncovers / understands client objectives, challenges and needs as it pertains to Integrated Media
• Responsible for Integrated Media brief co-development, strategic approach, vendor/partner/publisher proposal evaluation & negotiation, media recommendation development, and presentation to clients
• Responsible for campaign oversight; inclusive of, but not limited to regularly reviewing performance with analytics team, optimizations, implications, tracking of the budget and media spends & ensuring proper billing
• Develops strong knowledge of the changing media landscape by networking, meeting with and building relationships with new vendor / partners, etc.; understanding the benefits between working with different vendors and be able to clearly provide strategic rationale for all vendor recommendations
• Develops & shares media POV's as needed (both internally & client facing)

Qualifications:

• Education: bachelor's degree from an accredited four-year college or university preferred
• 4+ years of relevant media planning experience required; 2+ years in a media planning role
• Demonstrates knowledge of both offline and online media and analytics
• Demonstrates experience with shopper marketing
• Demonstrates knowledge and understanding of digital disciplines including, but not limited to display, online video, CTV, rich media, programmatic, social media, influencer media, SEM, digital coupons, ad operations etc.
• Demonstrates understanding of media planning, negotiation, implementation, and performance analysis
• Experience writing and selling in proposals/plans for integrated media efforts

Blue Chip Benefits

• Hybrid Work Environment
• Medical, Dental & Vision Benefits
• 401K Contributions
• Flexible PTO Policy & Generous Holiday Schedule
• Rewards & Recognition Program
• Bonus Eligibility
• Summer Hours
• Parental Leave

The pay range for this position in Illinois is expected to be between $70,000 to $80,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective considerations

Blue Chip is committed to diversity, equity, and inclusion by cultivating a workplace that values and celebrates unique perspectives. We infuse DE&I principles into our campaigns, ensuring representation, cultural sensitivity, and authenticity, creating messages that resonate with diverse audiences and fostering an inclusive marketing landscape.