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Media Planner

$70k - $80k

ADP

TheSeniorIntegratedMediaPlannerisafulltimeroleresponsibleforthestrategicdevelopmentandexecutionofintegratedmediaopportunitieswithcurrentclients,aswellasthemanagement/oversightofthemediaplanning,buying,implementation,andperformanceanalysisfortheircampaigns.TheSeniorIntegratedMediaPlannerisexpectedtocontinuouslychallengethemselves,theirclient(s)&agencycounterpartstounitetodeveloprelevant,original,andimpactfulmediastrategiesandtest&learnopportunitiesthatspanthefullspectrumofmedia. Essential Duties and Responsibilities: PartnerswithAssociateDirector,asneeded,todevelopandimplementmediastrategies SeeksadviceandcounselfromSVP,IntegratedPlanning(SVIP),forproperdevelopmentofintegratedmediabriefs,objectives&strategiestoensureastrongfoundationonwhichtobuildanintegratedplan. Developsandimplementsintegratedmediastrategies—partneringwiththeAssociateDirector,andSVIP. Managestheday-to-daystrategicmediaplanningactivitiesforassignedaccount(s)whileengagingoversightandsupportofAssocDirector,whennecessary. CollaborateswiththeIntegratedMediateamandagencycross-functionalteamsonthedevelopmentofintegratedmediacampaignstrategiesandtacticalconsiderationsforclients,andbeabletospeaktotheuniquewaysdifferentstrategiesandtacticsworkwithinacampaignstructure Uncovers/understandsclientobjectives,challengesandneedsasitpertainstoIntegratedMedia ResponsibleforIntegratedMediabriefco-development,strategicapproach,vendor/partner/publisherproposalevaluation&negotiation,mediarecommendationdevelopment,andpresentationtoclients Responsibleforcampaignoversight;inclusiveof,butnotlimitedtoregularlyreviewingperformancewithanalyticsteam,optimizations,implications,trackingofthebudgetandmediaspends&ensuringproperbilling Developsstrongknowledgeofthechangingmedialandscapebynetworking,meetingwithandbuildingrelationshipswithnewvendor/partners,etc.;understandingthebenefitsbetweenworkingwithdifferentvendorsandbeabletoclearlyprovidestrategicrationaleforallvendorrecommendations Develops&sharesmediaPOV’sasneeded(bothinternally&clientfacing) Qualifications: Education:bachelor’sdegreefromanaccreditedfour-yearcollegeoruniversitypreferred 4+yearsofrelevantmediaplanningexperiencerequired;2+yearsinamediaplanningrole Demonstratesknowledgeofbothofflineandonlinemediaandanalytics Demonstratesexperiencewithshoppermarketing Demonstratesknowledgeandunderstandingofdigitaldisciplinesincluding,butnotlimitedtodisplay,onlinevideo,CTV,richmedia,programmatic,socialmedia,influencermedia,SEM,digitalcoupons,adoperationsetc. Demonstratesunderstandingofmediaplanning,negotiation,implementation,andperformanceanalysis Experiencewritingandsellinginproposals/plansforintegratedmediaefforts 401KContributions FlexiblePTOPolicy&GenerousHolidaySchedule Rewards&RecognitionProgram BonusEligibility SummerHours ThepayrangeforthispositioninIllinoisisexpectedtobebetween$70,000to$80,000perYear.However,basepayofferedisbasedonmarketlocation,andmayvaryfurtherdependingonindividualizedfactorsforjobcandidates,suchasjob-relatedknowledge,skills,experience,andotherobjectiveconsiderations Blue Chip is committed to diversity, equity, and inclusion by cultivating a workplace that values and celebrates unique perspectives. We infuse DE&I principles into our campaigns, ensuring representation, cultural sensitivity, and authenticity, creating messages that resonate with diverse audiences and fostering an inclusive marketing landscape. #J-18808-Ljbffr ADP

Vacancy posted 2 days ago
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