Marketing Execution Senior Specialist

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Requisition ID: 391362 Work Area: Marketing Expected Travel: 0% Career Status: Professional Employment Type: Regular Full Time Career Level: T3 Original Posting Date: 03/27/2024 Recruiter Name: J.L. Andal Additional Locations:

Job Title: Marketing Execution Senior Specialist

Location: New York, NY

Purpose and Objective:

SAP America, Inc. seeks a Marketing Execution Senior Specialist at our New York, NY location to lead strategic editorial planning, content development, execution, and testing/ optimization for key aspects of SAP's social media content strategy.

Expectations and Tasks:

Collaborate with program/product owners to plan and source content. Create visual media and copy to publish at SAP brand social media channels. Actively monitor audience engagement across SAP brand social media channels and identify and route risks or crises that may impact the SAP brand. Support relationship building with key customers and social influencers. Plan, build, and execute editorial plans. Monitor, test, and optimize content to deliver maximum results for SAP, including meeting and exceeding key performance indicators such as follower growth, engagement, reach, and referral traffic. Partner with design and brand teams to build a framework of best practices to provide visual and tone consistency across SAP's social portfolio to increase brand recognition and amplify content performance. Identify, evaluate, and recommend trends and new digital opportunities to expand reach to new audiences. Develop training and enablement materials and distribute across teams.

Education and Qualifications/Skills and Competencies:

Bachelor's degree or foreign equivalent in Marketing, Communications, Business Administration or a related field and two (2) years of experience in the job offered or a social media management related occupation. The Company will also accept in lieu of the Bachelor's and two (2) years of experience, four (4) years of experience in the job offered or a social media management related occupation.

Work Experience:

Experience must involve two (2) years in the following:

• Manage social media channels for B2B large enterprise;
• Professional graphic design and video editing utilizing software including Photoshop, Premiere, Figma, or Camtasia;
• Utilize Sprinklr to plan, build, and execute editorial plans;
• Development of training and enablement materials; and
• Monitor trends and digital opportunities to expand brand reach.

Travel: N/A. Telecommuting permitted.

This position is eligible for the Employee Referral Program subject to the eligibility criteria outlined in the SAP Internal Employee Referral Policy.

Internal use only: reference code lhrs4262

SAP:SAIL

Compensation Range Transparency: The annual base salary range for this position is $95,304 - $162,096. SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is $151,600 - $212,000. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

SAP'S DIVERSITY COMMITMENT To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company. SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: View email address on us.edajobs.com or View email address on us.edajobs.com, APJ: View email address on us.edajobs.com, EMEA: View email address on us.edajobs.com). Requests for reasonable accommodation will be considered on a case-by-case basis.

EOE AA M/F/Vet/Disability: Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.