VP of Sales - West

Job Description:

VP of Sales – West | Ken Wright Cellars
Location: California (preferably near a major airport); other West Coast cities considered
Job Type: Full-Time
Industry: Wine & Spirits
Travel: Up to 40%
Compensation: OTE $155,000 - $175,000 (Base Salary + Uncapped Commission)

About Us:
Ken Wright Cellars, an established and highly respected leader in Oregon’s wine industry, is renowned for our dedication to craftsmanship, sustainability, and world-class wines. With a strong foundation of excellence, we are seeking a dynamic Director of Sales – West to drive new business development while strengthening our brand presence across the Western U.S.

Position Overview:
The Director of Sales – West will be responsible for expanding our footprint across the Western United States by developing new on- and off-premise accounts, nurturing distributor relationships, and elevating our brand through strategic sales efforts. The ideal candidate is a self-motivated, highly organized professional with deep industry connections and a passion for fine wine.
Candidates should ideally be based in California, preferably near a major airport, though highly qualified candidates in other major West Coast cities will be considered. This role requires up to 40% travel to support accounts, attend industry events, and strengthen key relationships.

Key Responsibilities:
• New Business Development: Identify and secure new distribution opportunities, focusing on premium on-premise accounts, independent retailers, and national chains.
• Account Management: Build and maintain strong relationships with existing key accounts, ensuring growth and brand loyalty.
• Distributor Engagement: Partner with distributors to maximize sales, execute brand strategies, and achieve volume and placement goals.
• Market Expansion: Develop strategic initiatives to increase our presence across the Western U.S., attending industry events, trade tastings, and sales meetings.
• Brand Advocacy: Serve as a passionate ambassador for Ken Wright Cellars, effectively communicating our story, philosophy, and commitment to quality.
• Brand Education: Host dinners and educational events for groups both small and large to educate consumers on Ken Wright Cellars history and the wines.
• Sales Strategy & Execution: Develop and implement sales plans, track performance, and adjust strategies to meet revenue targets.
• Leadership & Collaboration: Work closely with internal teams, including marketing and production, to align sales strategies with overall company goals.

Qualifications:
• Minimum 7+ years of wine sales experience with a focus on new business development.
• Established network of industry relationships with key buyers, distributors, and trade professionals.
• Proven track record of expanding market presence and driving revenue growth.
• Strong knowledge of the Western U.S. wine market and competitive landscape.
• Self-motivated and highly organized, with excellent time management skills.
• Strong communication and negotiation skills with an entrepreneurial mindset.
• Strong Public Speaking Skills.
• Ability to travel up to 40% to support accounts, attend events, and foster relationships.
• Ability to lift and carry up to 50 pounds, including cases of wine for tastings and events.
• Preference for candidates based in California near a major airport; other major West Coast cities will also be considered.

Compensation & Benefits:
• OTE $155,000 - $175,000 (Base Salary + Uncapped Commission)
• Health benefits, 401(k), and additional perks
• Wine allocations and travel opportunities

If you are a strategic sales leader with a passion for premium wines, a proven ability to drive growth, and a well-established network in the industry, we invite you to join our team.
To Apply: Please send your resume and a cover letter.

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