Product Marketing Manager

Product Marketing ManagerThis position is responsible for building and executing tailored marketing plans to support the launch and ongoing expansion of product delivery. Our Product Marketing Managers champion product development and drive the creation of compelling business narratives to tell our story of innovation and growth in the marketplace, reaching target audiences and inspiring an increase in sales revenue for assigned product lines. Through a combination of campaign tactics and sales enablement resources, our Product Marketing Managers are focused on lead generation and supporting efforts that drive towards increased sales activity.Job Duties and ResponsibilitiesStrategy Support: Develop and implement custom marketing plans and communication strategies, to support the needs of successful product deliveryProvides consultative services and informed recommendations to assigned areas in full support of departments growth initiativesCollaborates with product management to develop product positioning and messaging that resonates with our target buyer personasActs as a primary thought leader in assigned product areas and a key contributor to defining Allied's competitive edge in the marketplaceIdentifies unknown needs of product area to enable increased exposure and sales of assigned product areasWork with sales support teams to ensure approach meets sales and clients' business needsAssess the effectiveness of the marketing programs that support assigned products on an ongoing basis, and report back to the business on required changesContent Creation: Drive content creation and distribution efforts across the company by writing, editing, and coordinating educational and insightful materials to strengthen our product proposition in the marketplaceWrite and create marketing material that enables sales activity, including; conversation kits (prospecting emails, infographics, ebooks, presentations and conversation prompts), case studies, video scripts, and social media postsIdentify client benefits and translate technical details of a product for easy access to informationManage all content and generate maintenance schedule to ensure all content is currentManage project deadlines and coordinate workflow so that various stakeholders and vendors remain on track towards a successful and efficient outcome of marketing assetsProofread and edit copy as needed to ensure quality control of all written and designed materialsCampaign Management: Build and manage campaign programs for assigned national campaigns to achieve defined goalsAct as marketing lead for product roll-out, go-to-market, product expansion, product adoption, retention, brand expansion and sales enablement campaignsWork with Product Marketing Leader and management stakeholders to set clear campaign objectivesIdentify areas of opportunity to generate new, high-quality leads for assigned product areasOwn campaign project management and engage producers and stakeholders as neededWork with Product Marketing Leader to define campaign workflows and deployment plansSupport calendar of events to promote key products or trending topics in our marketplaceWork with other team members and across multiple departments to drive and execute on national marketing initiativesBe accountable for on-time campaign deploymentMarTech Practice: Implement and test Demand Generation and ABM tools to increase lead generation activityAdopt new tools to successfully deploy campaignsWork within assigned tools to create campaign assets and sales enablement resourcesCollaborate with other departments to help increase accessibility and distribution of assets to our field and through our own B2B distribution channelsMonitor the marketplace for new tools to enhance competencies of Product Marketing functionBuild reports to highlight tools effectiveness as it relates to lead generationWorkshop Facilitation: Facilitate cross-department workshops and meetings to build master narratives for assigned productsPull together key stakeholders from across the business to attend onsite or virtual workshops to build market positioning narrativesFacilitate workshop using department resources to build master narratives to assigned product areasAct as key author of content and be the visible gatekeeper of changes to agreed narrativesIdentify market conditions and client pain points to develop the most compelling propositionWork with peers, legal department and SMEs to get approved messagingEducate other business units on agreed messagingQualifications (Education, Experience, Certifications & KSA)Bachelor's Degree; or equivalent combination of education and work experience required. Field of Study: Marketing, Communications or otherMaster's Degree preferred. Field of Study: Marketing, Communications, or other5 – 7 years of related experienceLess than 2 years of leadership experienceExcellent critical thinking skills, communication skills, and presentation skillsStrong project management skillsAbility to manage deadlines and coordinate projects amidst competing prioritiesExperienced with developing and implementing multi-level, integrated communications approachesGood grasp of technology and how to effectively harness it to generate resultsConsultative and decisive, able to work with senior management and stakeholders across multiple departmentsAbility to work across multiple online marketing platformsInnovative, yet practical with information flow and communicationComputer and technical skills (MS Office Suite, smartsheet, CMS and CRM tools, and Adobe Suite)The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with a job.We offer our employees a robust compensation package! Our comprehensive benefits include: medical, dental and vision insurance coverage; 100% company-paid life and disability coverage, 401k options with company match, three weeks PTO by the end of the first year and much more. Allied proudly promotes from within as part of a strong commitment to providing career growth opportunities for employees of all levels. Our diverse business portfolio allows employees broad career options with the advantage of staying with the same organization. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.