Product Manager Marketing Cloud

DescriptionKforce has a client that is seeking a Product Manager Marketing Cloud in New York, NY.RequirementsSalesforce & Marketing Technology:* Strong experience with Salesforce Marketing Cloud products and enterprise CRM ecosystems* Hands-on or product ownership experience with Marketing Cloud Next/Agentforce Marketing, Marketing Cloud Engagement, Account Engagement, Data Cloud, Salesforce Campaigns, Flow, and Reports/Dashboards* Understanding of customer data platforms, segmentation, consent management, identity resolution, personalization, and omnichannel marketing* Experience with APIs, integration patterns, web forms, preference centers, and marketing data flows* Knowledge of deliverability, sender reputation, domain configuration, and email/SMS operational practices is highly desirableProduct Management & Analysis:* 8+ years of experience in Product Management, Business Analysis, CRM, Digital Marketing, or Marketing Technology* 5+ years of experience delivering Salesforce or enterprise marketing technology solutions* Experience conducting discovery, As-Is/To-Be analysis, Fit-Gap analysis, roadmap planning, prioritization, and business case development* Ability to create BRDs, functional requirements, solution designs, user stories, acceptance criteria, UAT plans, and release documentation* Experience working with globally distributed teams and senior business stakeholdersMarketing Domain Knowledge:* Strong understanding of campaign management, customer journeys, lifecycle marketing, lead generation, nurture, personalization, and marketing operations* Understanding of B2B and B2C marketing models, attribution, funnel conversion, lead management, and customer engagement metrics* Familiarity with digital advertising, UTM tracking, forms, landing pages, campaign ROI, and CRM campaign attribution* Experience balancing global standards with regional marketing, language, regulatory, and business requirementsJob TypeContractCompensation35 - $40