Interim Head of Paid Marketing

Interim Head of Paid Marketing

About the Company

Well-regarded marriage coaching company

Industry
Professional Training & Coaching

Type
Privately Held

Employees
51-200

About the Role

The Company is seeking a Head of Paid Marketing to lead a significant marketing turnaround and take full ownership of paid client acquisition. The successful candidate will be responsible for the paid media strategy, conversion, and conversion-rate optimization, with a focus on scaling and budget management. This role demands a deep understanding of growth economics, creative and messaging direction, compliance, and data-driven decision-making. The Head of Paid Marketing will also be tasked with team leadership, including raising the standard of the current team, and building a marketing department that can scale the business to new heights. The ideal candidate should be a proactive, data-driven individual with a high standard for performance, capable of challenging and redefining marketing strategies. Applicants for the Head of Paid Marketing position at the company should have a proven track record in running or leading marketing for offers generating over $1M per month. Deep experience in high-ticket call-funnel optimization, expert-level Meta media buying, and a strong background in creative direction are essential. The role requires a candidate who is adept at managing a marketing team, building and lifting marketing processes, and is experienced in compliance-sensitive verticals. The company values individuals who are relentless about growth, own their outcomes, and are not afraid to have difficult conversations about performance. The role is not for those seeking a maintenance role or who are not willing to get their hands dirty in the pursuit of results.

Hiring Manager Title
CEO

Functions

• Marketing
• Data Management/Analytics