Senior Manager, Programmatic

What you’ll do:

• As part of an integrated team, support several client engagements of varying sizes in a fast-paced agency environment within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation
• Act as day-to-day programmatic buying lead across several healthcare accounts, as part of an integrated team
• Responsible for the execution of campaign planning, setup, creation, optimization and management
• Help up-level Real Chemistry’s capabilities contributing to agency POVs, case studies, internal knowledge sharing opportunities and cross-channel learning
• Provide proactive recommendations on campaign results, industry trends and innovation, and competitive pressures to keep clients informed and manage programs upon best practices of programmatic media
• Support tactical planning and in-platform execution in a timely fashion acting as the subject matter expert in your discipline(s). Handle requests promptly to keep campaign activation and execution agile, nimble and fast
• Manage multiple client engagements of varying sizes in a fast-paced environment, within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation
• Demonstrate a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success for their business and brand, reach a broader audience and use all the tools at their disposal
• Provide regular campaign reports, performance updates, and optimization insights to internal and external stakeholders as needed
• Stay current on industry trends, platform updates, and evolving best practices in programmatic media

Who You Are:

• A builder – who can see where the puck needs to go, and lay the framework for implementation, guiding delivery and client expectations too - looks beyond the foundation to connect dots for program optimization
• A rising omnichannel guru – who has formed a good understanding of performance marketing , and wants to continue to delve deeper into managing all media practices ( paid search, OLV/CTV, display, social, audio ) and who understands personalization and stays ahead of trends and tech within digital industry
• Someone who understands how to offset the pressure associated with tight deadlines and quick turnaround times, and remain a solutions-oriented partner
• You don’t wait for someone else to fix things. You think strategically about problems and offer recommendations to relevant parties as to how best avoid setbacks and snags
• Ability to execute client deliverables with a sense of urgency and client service orientation
• An excellent communicator - both written and verbal including ability to communicate with managers and clients when deadlines will not be met, or other challenges arise

What you should have:

• 4-5+ years paid media experience managing programmatic campaigns
• Proficient in programmatic DSPs like The TradeDesk, Google DV360, Viant/Adelphic and Pulsepoint as well as platforms like Prisma, DoubleVerify DCM , etc.
• Strong organizational, writing, and efficient communication skills (both internally and externally)
• Experience leveraging data for audience planning
• Cross-channel media planning experience preferred, including familiarity with estimating Reach / Frequency and media mix optimization strategies
• Ability to act independently and manage assigned account(s) while also contributing to new business development
• Familiarity with major data providers and a curiosity about targeting solutions
• Strong analytical and problem-solving skills , with proficiency in Excel and/or Google Sheets for reporting, pacing analysis, and performance troubleshooting
• Experience with analyzing data, highlighting trends, and recommending optimizations based on those findings
• Prior healthcare or pharmaceutical client experience preferred