Marketing & Communications Coordinator

Marketing and communications coordinator for a fast-growing commercial insurance wholesaler and specialty workers’ compensation program administrator. Responsible for propelling marketing strategies and advertising campaigns across traditional, digital, and social media channels; focus on AI-driven insights to increase brand awareness; designing and implementing communication strategies for production teams; developing and maintaining relationships with clients and customers; and identifying new products, leads, and opportunities to grow the company. Career progression opportunities available. Duties/Responsibilities Execute traditional and AI-driven marketing strategies, including print, events, and digital campaigns. Develop and manage social media and digital campaigns (email/web), tracking performance and ROI. Collaborate with underwriters to develop targeted marketing campaigns based on appetite, classes, and market opportunities. Responsible for lead development and handoff to production underwriters. Use data analytics and automation tools to optimize campaigns and improve results. Communicate products and markets through in-person, print, and digital channels. Manage agent onboarding and maintain relationships with agents, clients, and carriers. Support industry events, conferences, webinars, and online engagement efforts. Utilizes negotiation and persuasion skills through friendly, professional interactions with customers. Attends industry related meetings, functions and conventions as company representative. Required Skills/Abilities Excellent written/verbal communication and interpersonal skills. Excellent organizational and time management skills. Proficient in Microsoft Office Suite and Sales/CRM software such as HubSpot. Current on AI tools, marketing trends, and social media best practices. Education and Experience Bachelor’s degree in a marketing or business-related field preferred. Insurance industry and/or marketing experience preferred. #J-18808-Ljbffr Alabama Independent Insurance Agents, Inc.