Brand Manager

Job Description Our client is seeking an execution-heavy Brand Manager who blends strong foundational brand marketing with bold, unconventional approaches to take ownership of a portfolio of early-stage, functional health and wellness products. As an emerging leader in a growing category, this role requires a strategic thinker who thrives in an entrepreneurial environment. This person will help shape brand identity, develop breakthrough marketing campaigns, and drive adoption and brand affinity with early adopters and trend-forward consumers. If you’re energized by building a brand, influencing culture, and driving growth in a fast-moving space, this role offers a unique opportunity to make an impact. This is a hybrid role which requires this person to be onsite 4 days/week in Los Angeles, CA (Vernon). Key Responsibilities Develop, execute, and optimize brand strategies to drive awareness, affinity, and consumer loyalty Support development of brand positioning and messaging frameworks to ensure differentiation and strong storytelling Partner with Creative teams to develop impactful campaigns and ensure consistent execution across all touchpoints Support innovation through go-to-market planning for new product launches Leverage market research and consumer insights to identify growth opportunities Collaborate cross-functionally with Marketing, Sales, Creative, Finance, and Operations to drive business results Track and analyze performance metrics, report insights to leadership, and recommend optimizations Identify process improvements and implement best practices where needed Experience 3+ years in brand management or marketing within CPG (food & beverage or health and wellness experience preferred) Hands‑on experience in the yogurt or adjacent category, combined with premium brand management experience Prior experience managing a premium, highly nutritious consumer brand strongly preferred Experience with premium‑priced products in competitive categories, including understanding of thin margins and high cost‑of‑goods dynamics Familiarity with products that have a short shelf life or require close coordination across supply chain, marketing, and retail partners #J-18808-Ljbffr ForceBrands