Product Marketing Manager

Company Overview:

Micro-Star International (MSI™) specializes in the design and manufacturing of motherboards, interface cards, and barebones. In the rapidly changing information technology industry, MSI™ has certainly become a vital link in the chain of leading-edge technology.

MSI™ keeps the principle of "Award-winning product quality and outstanding customer service" in producing its motherboards and add-on cards, and achieves its position as one of the Top 5 motherboard/video card manufacturers in the world.

Job Title: Product Marketing Manager

Pay Range: $70,000 - $90,000

Location: City of Industry, Los Angeles

What you will DO:

• Lead product launches from planning through execution, ensuring alignment across sales, marketing, PR, eCommerce, and channel partners.
• Create product positioning, value propositions, messaging, and competitive differentiation for product category.
• Analyze market trends, customer insights, and competitor activities to identify business opportunities and recommend product strategies.
• Collaborate with product management and global headquarters on product roadmaps, launch timing, and regional marketing initiatives.
• Work closely with creative teams to develop marketing assets including product pages, videos, digital campaigns, social media content, and sales enablement materials.
• Plan and manage product marketing budgets, campaign performance, and ROI.
• Support major industry events, trade shows, product reviews, influencer programs, and media engagements.
• Provide sales teams with product training, competitive intelligence, and customer-facing presentations.
• Track key performance indicators and continuously optimize marketing programs based on business results.

What you will NEED:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 6+ years of experience in product marketing, marketing management, or product management within the PC hardware, consumer electronics, or technology industry.
• Experience marketing monitors, PC components, gaming hardware, or related technology products is highly preferred.
• Strong understanding of display technologies such as OLED, Mini LED, and gaming monitor trends.
• Demonstrated success leading product launches and integrated marketing campaigns.
• Strong analytical skills with experience interpreting market data, sales performance, and customer insights.
• Excellent written, verbal, and presentation skills.
• Ability to manage multiple projects in a fast-paced environment.
• Experience working with cross-functional and international teams is preferred.
• Proficiency with Microsoft Office; experience with eCommerce platforms, Amazon, Google Analytics, and digital marketing tools is a plus.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Preferred / Nice-to-Have:

• Experience within the gaming or PC hardware industry.
• Familiarity with Amazon, retail channel marketing, and eCommerce merchandising.
• Experience managing agency relationships and influencer marketing programs.
• Knowledge of AI-powered search optimization (SEO/GEO/AEO) and digital content strategy.
• Experience supporting CES, Computex, or other technology trade shows.

What you will GET:

• Competitive base pay
• Performance bonus
• 9 days of paid holidays + 2 days of floating holidays
• Paid time off (sick + vacation)
• 100% covered Medical, Dental, Vision, and Basic Life AD&D Insurance for employee, with optional dependent coverage
• 401K retirement plan with employer match
• Employee engagement and annual event

MSI is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. MSI makes hiring decisions based solely on qualifications, merit, and business needs at the time.