Paid Media Specialist

Job Summary Our client, a leading entertainment and streaming media company, is seeking a Paid Media Specialist to join their team! This is a 5-month contract opportunity based in Burbank, CA, or New York, NY, with a hybrid schedule requiring 4 days onsite and 1 day remote per week. This role will support large-scale, performance-driven paid media campaigns focused on subscriber acquisition, conversion, and marketing efficiency across major streaming platforms. The ideal candidate brings hands-on experience with demand-side platforms (DSPs), direct-response advertising, campaign optimization, and performance reporting, along with a strong analytical mindset and the ability to collaborate with internal teams, external agencies, and advertising partners. Core Responsibilities Support the planning, execution, and optimization of paid media campaigns focused on subscriber acquisition and conversion Manage campaign implementation and ongoing performance across DSPs and advertising platforms, including Amazon Ads, Google DV360, Yahoo, and Campaign Manager 360 Monitor campaign performance, track KPIs, and optimize budgets, targeting, and creative strategies to improve marketing efficiency and return on ad spend Coordinate with external agencies, vendors, and internal stakeholders to ensure accurate campaign setup, implementation, QA, and timely launches Analyze campaign data, maintain Excel-based reporting and tracking, and identify actionable performance improvements Develop and test audience targeting strategies, including retargeting, lookalike audiences, and custom segments Support creative, messaging, and landing page experimentation while aligning campaign recommendations with business objectives Required Skills/Experience (Must-Haves) 2+ years of hands-on paid media advertising experience, including campaign execution and optimization Experience managing campaigns within DSPs and digital advertising platforms such as Amazon Ads, DV360, Yahoo, or Campaign Manager 360 Direct-response marketing experience with a focus on acquisition, conversions, and measurable campaign performance Strong Microsoft Excel skills for campaign tracking, reporting, implementation management, and performance analysis Experience monitoring and optimizing paid media KPIs, budgets, targeting, and return on advertising spend Experience supporting campaign trafficking, implementation, quality assurance, and launch coordination Ability to analyze campaign performance data and translate findings into actionable optimization recommendations Preferred Skills/Experience (Nice-to-Haves) Previous experience within the entertainment, media, or digital advertising industry Experience supporting subscription-based streaming services or subscriber acquisition campaigns Familiarity with Airtable for campaign management, tracking, or cross-functional workflows Exposure to emerging advertising channels, including digital audio and programmatic connected TV (pCTV) Experience working with external media agencies and advertising platform partners Familiarity with paid social audience strategies, including retargeting, lookalike audiences, and custom audience development Key Competencies & Behaviors Strong analytical thinking and data-driven decision-making Excellent communication and cross-functional collaboration skills Ability to manage multiple priorities in a fast-paced, evolving environment Detail-oriented approach to campaign execution, tracking, and quality assurance Proactive, adaptable mindset with a focus on continuous testing and optimization Work Environment Location: Burbank, CA, or New York, NY Schedule: Hybrid, 4 days onsite and 1 day remote per week Employment Type Contract Contract Duration Approximately 5 months Compensation & Benefits Pay Range: The approximate pay range for this position is between $24.00 and $35.00 per hour. Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums. Medical, Dental, & Vision Insurance Plans Employee-Owned Profit Sharing (ESOP) 401K offered About KellyMitchell At KellyMitchell, our culture is world class. We’re movers and shakers! We don’t mind a bit of friendly competition, and we reward hard work with unlimited potential for growth. This is an exciting opportunity to join a company known for innovative solutions and unsurpassed customer service. We're passionate about helping companies solve their biggest IT staffing & project solutions challenges. As an employee-owned, women-led organization serving Fortune 500 companies nationwide, we deliver expert service at a moment's notice. 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