Paid Media Specialist

Overview Paid Media Specialist at NP Digital (Neil Patel Accel). This role focuses on leading paid media strategy, monitoring performance, and reporting to clients. The ideal candidate has 1-2 years of managing paid search budgets of over $280k per month and can develop strategies and concepts. To qualify you must reside and be eligible to work in the US. Base pay range $65,000.00/yr - $72,500.00/yr Additional compensation types Annual Bonus Job details TITLE Paid Media Specialist DEPARTMENT Paid Media DIVISION NP Accel LOCATION Remote – US About our company NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025. NP Digital combines platforms with talent to deliver paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization. NP Accel focuses on innovative, adaptive, data-driven digital marketing plans for SMB clients. About the opportunity Neil Patel Accel (NPA) is seeking an energetic, data-driven Paid Media Specialist (Search & Social) to join our Paid Media team. The candidate will lead paid media strategy, monitor performance, and report to clients. The role also includes directly managing high-value client initiatives and providing strategies that lead to positive results. To qualify you must reside and be eligible to work in the US. About the responsibilities Reporting to the Paid Media Manager, the Paid Media Specialist will drive client success within their book of business and contribute to a collaborative team environment. You must have experience with Facebook and Google Ads. Develop and support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce) Own channel measurement: tracking, monitoring, brand lift studies and optimizing performance against metrics Coordinate with Creative and Client Services teams Develop creative testing roadmap and participate in creative briefing and performance readouts Provide clear creative direction to designers based on data and results Provide account changes and optimizations to the Account Manager and other team members Set up, optimize and execute paid media campaigns using Facebook Ads, LinkedIn Ads, Pinterest Ads, Amazon Ads, and Google Ads Write and review copy for paid ad campaigns informed by NPA best practices Monitor daily advertising spend per channel to align with client’s monthly budget pacing Collaborate with Client Services to report on campaign performance and provide strategic recommendations Create campaigns based on the buyer's journey using audience insights and competitive analysis tools Build projections and forecasting calculations regarding incremental client growth Manage day-to-day team activities, project management, and prioritization of campaigns and tools adoption About you 1-2 years of hands-on experience setting up, optimizing, and reporting on Paid Search & Social campaigns Experience using Google Analytics and Google Tag Manager Experience setting up Facebook Ads including pixel tracking and configuration Knowledge of eComm/Retail/Shopping marketing tactics Experience leading and mentoring direct reports Strong presentation skills, creative, customer-focused & action oriented Critical thinker, relentless learner, winning can-do attitude Strong attention to detail Bonus points Emerging Paid Social Experience: Pinterest, Twitter, Snapchat, TikTok Conversion Rate Optimization (CRO) experience Landing page platforms - Unbounce About your growth We support growth and development by investing in learning to advance your career. Career path opportunities include: Associate Paid Media Specialist (0-1 years) Paid Media Specialist (1-2 years) Senior Paid Media Specialist (2-3 years) Paid Media Strategist (3-4 years) Senior Paid Media Strategist (4-5 years) Paid Media Manager (5-6 years) Senior Paid Media Manager (6-7 years) Benefits We offer a comprehensive benefits package to full-time employees. Benefits include: National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave Health Savings Accounts with employer contributions, Healthcare Flexible Spending Accounts, Dependent Care FSA Vision and dental coverage Employer-paid short-term disability and life and AD&D insurance Employer-paid Calm app subscription Employer-paid virtual healthcare support Voluntary pet insurance Voluntary accident, hospital indemnity, and supplemental life insurance New hire technology stipend for home office Employer-sponsored 401(k) retirement with Roth option Compensation Base Salary: USD $65,000.00 to $72,500.00; depending on experience and skills Culture We value a best-in-class culture that is results-driven, innovative, fast-paced and fun. Our focus is on outcomes and empowering our employees with an entrepreneurial spirit while applying a businesslike approach. We celebrate diverse backgrounds and perspectives, with a core set of values: Think Big, Own It, Have Fun. NP Digital is an Equal Opportunity Employer. We are committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by law. All employment is decided based on qualifications, merit, and business need. Seniority level Associate Employment type Full-time Job function Advertising, Marketing, and Strategy/Planning Industries Advertising Services, Marketing Services, and Technology, Information and Media #J-18808-Ljbffr NP Digital