Paid Media Specialist

We are seeking a detail-oriented and results-driven Paid Media Specialist with expertise in Google Ads and Meta Ads platforms. The ideal candidate will be responsible for the planning, execution, optimization, and performance analysis of paid media campaigns to achieve business growth objectives. This role requires strong analytical skills, in-depth platform knowledge, and the ability to manage multiple campaigns across diverse industries or business units. Key Responsibilities Develop, implement, and manage paid media campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram). Build comprehensive media plans aligned with business goals, audience insights, and budget allocations. Create campaign structures, ad groups, targeting sets, and custom audiences for precise execution. Optimization & Performance Management Continuously monitor campaign performance to ensure efficient budget pacing and maximize ROI/ROAS. Implement ongoing optimization of targeting, bidding strategies, placements, ad scheduling, and device-level performance. Conduct regular A/B testing on creatives, ad copy, CTAs, and landing pages to improve click-through and conversion rates. Identify opportunities for scaling high-performing campaigns and reallocating spend for maximum impact. Analytics & Reporting Utilize Google Analytics (GA4), Meta Business Suite, and other analytics platforms to track performance against KPIs. Provide detailed campaign performance reports with insights, trends, and recommendations to stakeholders. Monitor attribution models and conversion tracking to ensure data accuracy. Generate forecasts and projections based on historical data and industry benchmarks. Cross-Functional Collaboration Work closely with the creative and content teams to develop ad creatives that align with brand guidelines and campaign goals. Partner with the web/tech team to ensure proper pixel implementation, tracking tags, and landing page functionality. Collaborate with sales and product teams to align messaging and campaign objectives with overall business strategies. Conduct keyword research, audience profiling, and competitor analysis to refine targeting strategies. Stay up to date with Google and Meta platform updates, emerging ad formats, and best practices in paid media. Recommend adoption of new features, betas, and tools to maintain competitive advantage. Compliance & Quality Assurance Ensure all campaigns comply with platform advertising policies and brand standards. Regularly audit campaigns for accuracy, relevancy, and adherence to budgetary constraints. Proactively identify and resolve issues affecting campaign delivery or performance. Qualifications At least 2 years of proven experience in managing paid media campaigns across Google Ads and Meta Ads. Strong understanding of performance marketing metrics (CPC, CPM, CPA, CTR, ROAS, LTV, attribution models) Proficiency with Google Analytics (GA4), Google Tag Manager, and Meta Business Suite. Demonstrated ability to analyze data, interpret insights, and translate findings into actionable strategies. Excellent project management and organizational skills with the ability to handle multiple campaigns simultaneously. Google Ads and/or Meta Blueprint certification preferred. Technical Requirements A computer with dual monitor setup is required Computer with at least 8GB of RAM Must have at least 25 MBPS internet speed Why Join Us 40 hours a week, 8 hours a day Competitive salary base Permanent work-from-home setup Unlimited FREE access to MAG School courses and SOP Library Work schedule is in Eastern Standard Time (EST), Monday-Friday only Opportunities for professional development and career advancement #J-18808-Ljbffr My Amazon Guy