Senior Director, Creative

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

We’re looking for a Senior Director, Creative to lead and scale our design function as a conceptual, strategic, and operational pillar of the Creative and Brand organization.

This role is responsible not only for visual excellence, but for building, developing, and maintaining a high-performing design team grounded in strong conceptual thinking. Success in this role depends on the ability to set a clear creative bar, move decisively when standards aren’t met, and actively mentor emerging leaders so responsibility and ownership can be pushed downward—freeing this role to operate up, out, and across the organization.

The Senior Director, Creative partners closely with strategy, brand, and creative leadership to ensure our visual systems are insight-led, scalable, and emotionally resonant.

WHAT YOU’LL DO

Leadership, Team Building & Talent Development

• Lead and scale a high-performing, conceptually strong design team spanning brand, motion, and multi-disciplinary creative
• Build teams intentionally—prioritizing conceptual thinking, taste, and strategic fluency, not just executional skill
• Establish and uphold a clear, non-negotiable quality bar for design, craft, and thinking
• Act decisively when performance does not meet expectations—making changes quickly, thoughtfully, and in service of the team’s long-term health
• Mentor and develop junior leaders so they are prepared to take on delegated ownership, responsibilities, and team leadership
• Push leadership downward, enabling designers and emerging leads to operate with confidence and autonomy
• Create clear growth paths, expectations, and feedback mechanisms for all levels of the team

Systems, Process & Operational Scale

• Design and implement repeatable design systems, workflows, and processes that allow the team to deliver consistently high-quality work at scale
• Identify inefficiencies in briefing, reviews, production, and delivery—and proactively solve for them
• Partner with Creative Ops and Marketing Ops to ensure design processes scale with organizational growth
• Build templates, frameworks, and visual systems that reduce friction and increase speed without compromising quality
• Balance craft excellence with operational rigor, making “great work, done efficiently” the standard

Strategic & Conceptual Leadership

• Partner deeply with the strategy function within the Creative and Brand team to ensure design is rooted in clear strategic intent
• Translate insights, positioning, and brand frameworks into compelling, scalable visual systems
• Pressure-test strategy through a design lens—helping refine ideas into clear, emotionally resonant expressions
• Ensure design work ladders back to brand and business objectives, not just aesthetic goals
• Champion conceptual thinking across the design team, ensuring ideas drive visuals—not the other way around

Strategy Partnership & Integration

• Act as a creative counterpart to strategy leadership, collaborating early to shape creative direction and success criteria
• Ensure the design team operates from shared strategic frameworks, not isolated project briefs
• Help codify the strategy into clear visual guidance that enables faster, more confident execution
• Establish strong working rhythms with strategy partners through working sessions, reviews, and planning checkpoints
• Proactively surface and resolve misalignment between strategy and execution

Cross-Functional & Executive Leadership

• Operate upward by partnering with senior leadership and executives to align design strategy with business priorities
• Operate across marketing by building trusted relationships with Brand, Product Marketing, Demand, Events, Content, and Comms teams
• Serve as the final decision-maker on visual direction for the brand
• Anticipate cross-functional needs and creative risks before they arise—and build processes to address them
• Represent the design function as a strategic partner, not just a service function

Creative Oversight & Craft

• Own and evolve the visual identity and design systems for the brand across all touchpoints
• Provide creative direction across:
  • Brand and campaign design
  • Website and digital experiences
  • Event and experiential marketing
  • Paid media, OOH, and motion
  • Internal-facing brand materials and presentations
• Partner closely with motion designers to integrate movement into the brand system
• Oversee freelancers, vendors, and production partners to ensure consistency and quality
• Step into hands-on design selectively when strategic or conceptual leadership is required

WHO YOU ARE

• 15+ years of professional design experience, with senior leadership responsibility
• 5+ years of people management experience, including building and evolving teams
• Proven ability to build conceptually strong, high-performing creative teams
• Strong strategic thinker who connects design decisions to brand and business outcomes
• Comfortable making difficult people decisions in the service of quality and scale
• Experienced in both agency and client-side environments
• Deep expertise across design tools and systems (Adobe Creative Suite, Figma, motion fundamentals)
• Confident partnering with developers, strategists, and senior stakeholders

WHAT SUCCESS LOOKS LIKE

• The design team consistently delivers conceptually strong, visually compelling work at scale
• Clear systems exist for how design work is conceived, executed, reviewed, and delivered
• Junior leaders are growing into meaningful ownership roles, reducing dependency on senior leadership
• Performance issues are addressed quickly and constructively
• Strategy and design are tightly integrated, with fewer downstream misalignments
• Cross-functional partners view design as a strategic thought partner, not just an execution arm
• The brand feels cohesive, intentional, and emotionally resonant across every touchpoint
• You are not waiting for guidance/direction, but proactively bringing solutions based on your deep knowledge of the business and partners

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $144,000 and $215,000/year, with an expected On Target Earnings (OTE) between $172,000 and $256,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.

#LI-Hybrid

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here . More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.

The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.

Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.

The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you .

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you

OUR AI-POWERED BRAZE RECRUITMENT PROCESS

At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.

This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.

Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:

• To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.
• To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at View email address on aiapply.co.

Please contact us at View email address on aiapply.co with any questions.To find out more about our hiring process, check out this page.

Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)

Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review.

To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at View email address on aiapply.co promptly after applying. Summaries of the most recent bias audit results for such tools are available here .

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.