Sr. Director, Programmatic

About OUTFRONTOUTFRONT is one of America’s leading IRL media companies, built to do more than be seen. We create breakthrough real-world experiences that engage, influence, and drive impact. Through creative excellence, high-impact environments, and intelligent audience data, we help brands move people, show up with relevance, and make a lasting impression.Our media lives where life happens, embedded in the culture and landscape of cities and the flow of everyday movement. It’s trusted, unavoidable, and part of the cultural fabric, creating meaningful connections between brands and the audiences they serve.We’re redefining out of home by bringing intelligence, flexibility, and digital innovation to scale, turning physical presence into measurable impact and real-world influence. We are committed to creating a diverse and inclusive work environment that promotes the growth of our people. Come join our industry-leading team!What We OfferOUTFRONT offers a comprehensive benefits program including:Medical, Dental, Vision (including same and opposite-sex domestic partners)HSA and FSA plans, Family Benefits, Pet Benefits401(k) Plan with an Employer MatchPaid Time Off, Commuter Benefits, Educational AssistanceRobust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)Your RoleOUTFRONT is seeking a Sales Director, Programmatic to drive new business growth across our highest-value enterprise segment — large agency holding companies and Fortune 500 brands. This is a true hunter role for a commercially driven, technically fluent seller who can open doors at the most sophisticated buyers in the market and convert them into long-term programmatic revenue.You will drive the full new-business cycle: identifying high-potential holdco and brand targets, helping shape relationships from the programmatic trading and digital investment level up to senior executives, and translating OUTFRONT’s programmatic DOOH capabilities into compelling, data-driven stories that win budget. A core focus of the role is driving demand through the leading DSP partners — such as Vistar, The Trade Desk (TTD), Google DV360, and Amazon DSP, among a broad and evolving set of platforms — building deep, productive relationships to unlock enterprise spend. You’ll work hand-in-hand with our Enterprise and Commercial (local) sales teams and programmatic channel partner leads to identify opportunities, shape strategy, and bring new programmatic revenue across the line.What You’ll DoNew Business Generation (Hunter Mindset)Proactively identify and pursue new programmatic revenue across major agency holding companies and Fortune 500 brandsExecute strategic outbound efforts — cold outreach, networking, in-market presence — to build and sustain a high-quality enterprise pipelinePosition OUTFRONT’s programmatic DOOH as a modern, measurable, and scalable channel, engaging stakeholders at every level up to and including C-suiteDevelop tailored, insight-driven proposals that align OUTFRONT’s capabilities with client objectives and drive measurable resultsSales Execution & Cross-Functional PartnershipDrive new programmatic business in close partnership with the Enterprise and Commercial (local) sales teams and programmatic partner leadsDevelop and deliver custom sales presentations, product demos, and strategic recommendations that support and accelerate enterprise dealsApply a fluent understanding of attribution and measurement to build credibility and tell a persuasive, data-driven storyMaintain consistent, detailed CRM use to track activity and pipeline opportunities, aligning pricing and process with Revenue Operations standardsProgrammatic & Cross-Functional CollaborationMaintain a deep, current understanding of OUTFRONT’s SSP and DSP partner capabilities, integrations, deal types, and evolving programmatic standardsDevelop and cultivate strong relationships across the leading DSP partners — such as Vistar, The Trade Desk, DV360, and Amazon, among others — to drive enterprise demand and activate OUTFRONT’s programmatic inventory at scalePartner with Ad Ops to support deal execution including PMP creation, deal curation, creative approvals, and campaign troubleshootingCollaborate closely with Marketing to ensure OUTFRONT is reaching the right enterprise audiences and that solutions are effectively positionedPipeline & Market ExpertiseMaintain accurate pipeline tracking and forecasting, providing regular updates to Sales Leadership on performance, pipeline health, and market insightsStay ahead of emerging categories, competitive activity, and key trends across the omnichannel and programmatic landscapeRepresent OUTFRONT in the market through events, networking, and client engagementWhat You BringMinimum 3–5 years of direct sales experience at a leading DSP or DOOH SSP, with working familiarity across major platforms such as Vistar, The Trade Desk, DV360, and Amazon, among othersDemonstrated success driving new business across major holding companies and brandsFluency across various attribution types and a proven ability to tell stories using dataAbility to operate in a cross-functional model, with strong collaboration and open communication skillsStrong understanding of the omnichannel media ecosystem, programmatic workflows, and ad tech stacksProven ability to engage effectively with stakeholders at all levels, including senior executivesComfortable balancing strategic thinking with hands-on execution in a fast-paced environmentHighly organized with strong CRM discipline and pipeline managementBachelor’s degree or equivalent practical experienceProgrammatic OOH experience and national market knowledge strongly preferredWho You AreSelf-motivated with a growth mindset, energized by the momentum OOH is gaining and eager to be part of OUTFRONT’s market-leading teamA high-energy relationship builder, equally comfortable speaking at the product level with “hands-on-keyboard” partners and holding strategic discussions with senior executivesA clear communicator and relatable presenter to groups of all sizes and levels of managementDriven to win in a collaborative, team-first environment, embodying OUTFRONT’s success-driven valuesThe salary range for this role is $170,000-$190,000 per year.This role is also eligible for incentive compensation. Compensation is determined during our interview process by assessing a candidate’s experience and skills relative to internal peers and market benchmarks evaluated for the scope and responsibilities of the position. Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law. To all Recruitment Agencies: OUTFRONT Media LLC does not accept agency and unsolicited resumes. Please do not forward resumes to our OUTFRONT Media employees or any other company location.OUTFRONT Media is not responsible for any fees related to unsolicited resumes.OUTFRONT Media Is An Equal Opportunity EmployerAll applicants shall receive equal consideration without regard to race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status or disability. Please refer to the OUTFRONT Media Affirmative Action policy statement.SummaryLocation: New York, NYType: Full time