Social Media Content Architect for Innovative Tech Startup

Social Media Content Architect Our rapidly expanding tech startup needs a skilled Social Media Content Architect in Detroit, MI to conceptualize and execute engaging content across all digital platforms. Forget cookie-cutter content calendars; we're seeking an innovative thinker who can build a unique brand voice, connecting our innovative technology to diverse audiences. As our initial social media hire, you'll shape the online presence that defines our brand. Strategic Content Vision Beyond just posting, you will devise a content strategy aligning with marketing goals. Researching emerging social media trends will keep content current and relevant. A deep dive into audience demographics, behaviors, and interests is also essential to refine engagement. Metrics analysis will ensure tactics resonate, optimize future social storytelling and measure campaign performance. Multimedia Content Production Create visually stunning and attention-grabbing images, videos, and interactive content reflecting brand values. Oversee production timelines and budgets. Knowledge of photo/video editing software is beneficial. Understanding how to build visual brand language using type, color, and graphics is vital. Community Cultivation & Growth Establish genuine rapport with followers, monitoring industry conversations. Respond quickly to questions/comments across platforms. Spearhead creative contests and campaigns sparking online conversation, amplifying our company's message. Implementing customer service on social platforms and gathering data is required. What Excites Us: Proven history managing business-facing social media accounts. Comfort in a fast-paced startup. Proficiency with social media ad campaigns (Facebook, Instagram, LinkedIn). Top-notch written/verbal communication aptitude. Strong grasp of SEO copywriting techniques. Why Join Our Crew As a part of the team, your social media presence can help build the company through new technology! Benefits include generous PTO, healthcare, 100% paid vision/dental. A work-from-anywhere agreement offers geographical flexibility. Continued career learning includes access to online course providers. A MacBook Pro and noise-canceling headphones are provided so you can work anywhere, distraction free.