Associate Director, Omnichannel Marketing & Media - Alzheimer’s Disease

Associate Director, Omnichannel Marketing & Media – Alzheimer’s Disease Develops, activates, implements, and optimizes omnichannel marketing strategies across owned, paid, and earned channels, focusing on consumers and health care providers. Designs integrated media campaigns leveraging digital, CRM, and web and field platforms to drive engagement across the customer journey and achieve business outcomes. Operates effectively within a matrixed organization, balancing multiple priorities while maintaining strong accountability for outcomes. Key Responsibilities Lead the development, activation, implementation and optimization of omnichannel marketing strategies across owned, paid, and earned channels, with a focus on consumers and health care providers Design and implement integrated media campaigns leveraging digital, CRM, and web and field platforms to drive engagement across the customer journey and achieve business outcomes Partner cross-functionally with Brand, Field, Insights & Analytics, IT, Legal, Regulatory, Medical, and external agencies to ensure seamless execution and alignment to business objectives. Translate advanced analytics, segmentation, and behavioral insights into targeted, personalized engagement strategies. Establish test and learn methodologies, identifying and testing hypotheses in channels to establish proof of concept Own and optimize CRM and web solutions to support scalable, customer-centric engagement at key moments of influence. Drive continuous optimization through performance measurement, testing, and learning, with a strong bias toward action and delivery. Champion data-driven decision-making, ensuring campaigns are grounded in customer needs, behaviors, and preferences. Knowledgeable and experienced with key solutions including retargeting, next best action, field suggestions, LLM, machine-learning, Manage agency partners and external vendors to ensure excellence in strategy, execution, and operational rigor. Contribute to enterprise-wide omnichannel capability-building, sharing best practices and elevating standards across teams. Operate effectively within a matrixed environment, balancing multiple priorities while maintaining strong accountability for outcomes. Qualifications Minimum of 8+ years of pharmaceutical or life sciences marketing experience, with demonstrated success in omnichannel strategy, data-driven solution design, and media activation. Proven expertise in omnichannel campaign development, media strategy, CRM platforms, and web-based engagement solutions. Strong understanding of customer journeys, behavioral segmentation, and data-driven personalization approaches. Experience working with analytics teams and translating insights into measurable marketing impact. Ability to thrive in fast-paced, highly collaborative, and matrixed environments with both internal and external partners. Experience across consumer, primary care, and rare disease marketing is strongly preferred, with demonstrated success navigating complex therapeutic areas and customer ecosystems. Experience with market access and/or diagnostics is a plus. Agency management experience and direct collaboration with analytics partners strongly preferred. Strategic mindset with a strong track record of execution excellence and results delivery. Highly analytical, detail-oriented, and outcomes-focused, with a passion for continuous improvement. This position is hybrid in Nutley, NJ and requires working in office weekly (Tuesday, Wednesday and Thursday). Skills Communication & Cross-functional Influence Critical Thinking & Business Agility Customer Engagement Marketing Fundamentals Mentoring/ People Development Omnichannel Strategy Product / Business Knowledge Project Mgmt. / Data Analytics Salary & Benefits The annual base salary range for the Associate Director, Omnichannel Marketing & Media – Alzheimer’s Disease is from :$189,000-$248,000. Under current guidelines, this position is eligible to participate in : Eisai Inc. Annual Incentive Plan & Eisai Inc. Long Term Incentive Plan. Final pay determinations will depend on various factors including but not limited to experience level, education, knowledge, and skills. Employees are eligible to participate in Company employee benefit programs. For additional information on Company employee benefits programs, visit Certain other benefits may be available for this position, please discuss any questions with your recruiter. Equal Opportunity Employer Eisai is an equal opportunity employer and as such, is committed in policy and in practice to recruit, hire, train, and promote in all job qualifications without regard to race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability or veteran status. Similarly, considering the need for reasonable accommodations, Eisai prohibits discrimination against persons because of disability, including disabled veterans. E-Verify Eisai Inc. participates in E-Verify. E-Verify is an Internet based system operated by the Department of Homeland Security in partnership with the Social Security Administration that allows participating employers to electronically verify the employment eligibility of all new hires in the United States. #J-18808-Ljbffr Eisai US