Senior Designer, Social & Digital

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About the Role:

IPSY is seeking a Senior Designer, Social & Digital with a social-first, digital-native mindset to join our Creative team. This role lives primarily in always-on paid growth and organic social, where you’ll design, animate and help conceptualize content built to perform on-platform, not just look good in a deck. You'll partner closely with the Art Director, channel/discipline leads and production designers on strategic ideation and campaign concepts, while helping drive the always-on content engine. This is a role for someone who thinks in feeds, short-form hooks and platform behavior, not someone coming from a print or brand-systems background.

The Senior Designer reports to the Senior Manager, Art Director. The ideal candidate will be based in Los Angeles, California and able to come on-site to the Santa Monica office one day per week.

What You’ll Be Doing:

Always-On Paid Media Design/Motion:

• Design and animate paid media assets across paid social, display, and other growth channels
• Translate brand campaigns into performance-driven creative, balancing brand integrity with conversion goals
• Build and iterate on creative based on performance data, competitive insights, testing results, and platform best practices

Always-On Organic Social Design:

• Design daily and weekly organic social content for owned channels
• Adapt brand campaigns and themes into scroll-stopping, platform-native content
• Maintain visual consistency with brand guidelines without making content feel like a repurposed brand asset
• Partner with the Art Director and channel leads on strategic ideation for monthly themes, content concepts and style guides, bringing a point of view on trends and platform behavior

Experiential and Creative Production Support:

• Support the Art Director on experiential and events creative, from concept through on-site execution
• Assist with Art Direction and production of monthly photoshoots
• Occasional support on decks or event collateral, as needed

What We Are Looking For:

• 5+ years of graphic design experience with a social/paid media focus, ideally in-house or agency
• BA/AA in graphic design or similar field
• Digital-first, platform-native mindset; you think about how content performs in-feeds, not just how it looks as a static asset
• Strong motion design skills (After Effects or similar) for paid and social content
• Portfolio demonstrating both organic social design and paid/performance creative
• Comfortable partnering on ideation and concept development, not just execution
• Strong eye for brand consistency without sacrificing platform-native content style or campaign KPIs
• Ability to manage multiple concurrent projects and shifting priorities
• Familiarity with Figma and Adobe design suite
• Experience working in a fast-paced design and creative production environment
• Experience working directly with non-creative stakeholders
• Comfortable giving instructions and guiding production designers

Bonus if You Have:

• Experience or aspiration toward an Art Director path for social and paid media
• AI fluency for content creation and conceptual ideation (generative tools for concepting, asset production, or workflow acceleration)

What We Offer:

• Competitive base salary & bonus program
• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free IPSY Extra subscription
• Learning & development programs

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

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Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.

Salary Range:

$95,000—$110,000 USD