Digital Marketing Specialist, College of Arts and Sciences, Hybrid

Digital Marketing Specialist, College of Arts and Sciences, Hybrid Job Title: Digital Marketing Specialist, College of Arts and Sciences, Hybrid Posting Start Date: 9/29/26 Work Arrangement: Hybrid Current UC employees must apply internally via SuccessFactors Next Lives at the University of Cincinnati Founded in 1819, the University of Cincinnati ranks among the nation's best urban public research universities. Home to more than 53,600 students, 12,000 faculty and staff, and over 360,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called \"the most ambitious campus design program in the country.\" UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $94 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more at uc.edu. UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC's success. About The College of Arts and Sciences The College of Arts and Sciences at the University of Cincinnati is a liberal arts college offering a wide range of programs across the humanities, social sciences, and natural sciences. The college is committed to advancing student success, supporting impactful research and scholarship, and engaging meaningfully with the community. The college's marketing and communications team operates in a collaborative and dynamic environment, playing an integral role in shaping the college's digital presence and supporting strategic initiatives across a wide range of academic units. This position is part of a team-oriented environment where collaboration, adaptability, and attention to detail are essential. The role contributes to a coordinated digital strategy, working closely with colleagues and stakeholders to enhance the effectiveness and consistency of the college's online presence. This position offers the option of a hybrid work schedule (3 days in the office/2 days work from home) following approximately six weeks of on-site training. Employees must reside in Ohio, Indiana, or Kentucky within a reasonable commuting distance to the University of Cincinnati's main campus. Remote work arrangements are subject to change in accordance with university policies. Job Overview The College of Arts and Sciences at the University of Cincinnati seeks a digital communications professional to serve as the primary steward of the college's website and assist with related digital platforms. This position is responsible for maintaining and enhancing the college's web presence while supporting broader digital marketing and communications initiatives. The role works closely with academic units and cross-functional partners to develop, manage, and optimize web and digital content in alignment with college priorities. The position contributes to a coordinated digital strategy, ensuring content is accurate, accessible, and effective across platforms. The ideal candidate brings strong technical and organizational skills, along with the ability to use data and insights to support continuous improvement and effective digital communication. Essential Functions Work closely with the college's marketing and communication team to help maintain internal and external websites and continuously optimize content and user experience for performance. Provide support and troubleshooting to faculty and staff who manage content for their unit pages. Create and maintain social media content in coordination with supervisor. Manage and assess college's analytics, utilizing and reporting data to inform recommendations and support marketing and communication initiatives. Work closely with university's technical support team to ensure accessibility, functionality, and performance of college's digital platforms, supporting a consistent and effective user experience, specifically ensuring compliance with sections 504 and 508 of the Americans with Disabilities Act. Develop and implement a digital marketing strategy and content in collaboration with team leadership and alignment with college priorities. Manage the digital marketing calendar, ensuring alignment across campaigns, content, and key initiatives. Create and update digital marketing reports, summarizing performance insights and key trends. Perform related duties based on departmental need. This job description can be changed at any time. Required Education Bachelor's Degree Five (5) years of relevant education, experience and/or other specialized training can fulfill minimum education and experience requirements Required Experience One (1) year of relevant work experience. Additional Qualifications Considered Experience supporting or contributing to digital marketing or communications initiatives in a collaborative team environment Demonstrated ability to use analytics and data to inform recommendations and improve digital content performance Experience with content management systems (such as AEM) and strong understanding of web content structure and governance Familiarity with SEO and emerging practices such as answer engine optimization (AEO) and generative engine optimization (GEO) Experience with Google Analytics or similar platforms for tracking and reporting performance Working knowledge of HTML, CSS, and web accessibility standards (WCAG) Ability to collaborate effectively with stakeholders and translate needs into well-structured digital content Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines Ability to take initiative and work independently within an established team structure Strong analytical mindset with attention to detail and a focus on continuous improvement Knowledge of Adobe Creative Suite software Excellent written and verbal communication skills Physical Requirements/Work Environment Office environment/no specific unusual physical or environmental demands. Compensation and Benefits UC offers an exceptional benefits package designed to support your well-being, financial security, and work-life balance. (UC Benefits) Eligibility may vary by position and FTE status. Highlights include: Comprehensive Tuition Remission UC provides tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university. Robust Retirement Plans As a UC employee, you won't contribute to Social Security (except Medicare). Instead, you'll choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14-18% of your salary based on position. Real Work-Life Balance UC prioritizes work-life balance with a generous time-off policy, including: Vacation and sick time 11 paid holidays and additional end-of-year paid time off (Winter Season Days) 6 weeks of paid parental leave for new parents Additional Benefits Include: Competitive salary based on experience Comprehensive health coverage (medical, dental, vision, prescription) Flexible spending accounts & wellness programs Professional development & mentorship opportunities To learn more about why UC is a great place to work, please visit our Careers Page. UC is an E-Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. Click here for a list of acceptable documents. Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans. #J-18808-Ljbffr Clay Today