Online Marketing Specialist, UC Online

Current UC employees must apply internally via SuccessFactors Next Lives at the University of Cincinnati Founded in 1819, the University of Cincinnati ranks among the nation's best urban public research universities. Home to more than 53,600 students, 12,000 faculty and staff, and over 360,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called "the most ambitious campus design program in the country." UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $94 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more at uc.edu. UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC's success. About UC Online UC Online is the University of Cincinnati's online division, bringing UC's nationally recognized programs to students who need the flexibility of online learning. We support students at every stage, from their first inquiry through graduation, with a focus on quality and innovation. Student success drives everything we do. We use data to help students find the right program, stay on track, and reach their goals - giving them access to practical, research-informed education from a university with a long track record of innovation. This is a hybrid role for candidates based in Ohio, Indiana, or Kentucky. You'll need to live in the Cincinnati Tri-State area and be able to commute to UC's Main Campus as needed. Remote work follows university policy and is subject to change. Job Overview Oversee a portfolio of various programs, consistently monitoring their digital marketing performance to ensure alignment with enrollment targets and institutional goals. Collaborating with internal teams and external partners, optimize campaign strategies across associate, bachelor's, and master's degree online programs, focusing on driving student engagement and conversion. Essential Functions Collaborate with UC Online (UCO)'s agency of record to develop, implement, and optimize innovative digital marketing strategies, driving qualied trac and maximizing conversion rates on websites and landing pages. Leverage Salesforce and Marketing Cloud to design and execute personalized, data-driven marketing campaigns, automate workows, and optimize the student recruitment funnel for maximum engagement and conversion. Continuously rene and enhance campaign performance, aligning with client goals through a dynamic mix of PPC/paid search, paid social, retargeting, and display media campaigns. Collaborate closely with college stakeholders to align digital marketing strategies with institutional goals, ensuring each campaign is tailored to their needs. Facilitate strategic discussions to identify key priorities, develop creative and data-driven solutions, and foster a partnership that promotes transparency and accountability. Work across the marketing team, from ideation to execution, to keep stakeholders informed with regular performance updates, insights, and opportunities for continuous improvement, ensuring initiatives contribute to student enrollment, retention, and long‑term success. Collaborate, as necessary, with the Central Marketing & Communications oce to ensure alignment and consistency with branding and messaging strategies. Leverage insights from the data team to identify market shifts and trends, translating ndings into actionable strategies that drive improved performance and ROI in collaboration with the agency of record. Ensure digital marketing campaigns comply with industry standards and university policies, including accessibility guidelines (e.g., WCAG), to reach a broader audience. Actively participate in on‑campus workshops and professional development opportunities focused on marketing, enrollment management, and student engagement to deepen understanding of UC's overall goals. Use insights gained from these workshops to better position UC Online programs within the broader university context and tailor marketing strategies to align with both institutional priorities and market demand. Foster strong relationships with vendors, focusing on performance enhancements and strategic alignment to meet marketing objectives. Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on ndings. Analyze campaign data using advanced analytics tools to generate actionable insights and detailed reports that inform future strategies, ensure transparency, and support decision‑making. Deliver a holistic view of clients' digital marketing eorts by coordinating cross‑channel initiatives and ensuring clarity on how each element contributes to their overall digital presence. Stay at the forefront of digital marketing trends and emerging technologies, continually testing new tools, platforms, and strategies to drive innovation and ensure UC Online programs remain competitive in attracting and engaging students. Perform related duties based on departmental need. This job description can be changed at any time. Required Education Bachelor's Degree Six (6) years of relevant education, experience and/or other specialized training can fulfill minimum education and experience requirements. Required Experience Two (2) years of experience in product or service marketing (including strategy development), campaign planning (including direct and/or digital marketing), research, messaging, paid social, SEO, PPC, and leveraging a CRM Physical Requirements/Work Environment Office environment/no specific unusual physical or environmental demands. Compensation and Benefits UC offers an exceptional benefits package designed to support your well-being, financial security, and work‑life balance. (UC Benefits) Eligibility may vary by position and FTE status. Highlights include: Comprehensive Tuition Remission UC provides tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university. Robust Retirement Plans As a UC employee, you won't contribute to Social Security (except Medicare). Instead, you'll choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14-18% of your salary based on position. Real Work-Life Balance Vacation and sick time 11 paid holidays and additional end‑of‑year paid time off (Winter Season Days) 6 weeks of paid parental leave for new parents Additional Benefits Include: Competitive salary based on experience Comprehensive health coverage (medical, dental, vision, prescription) Flexible spending accounts & wellness programs Professional development & mentorship opportunities To learn more about why UC is a great place to work, please visit our Careers Page. UC is an E-Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.

REQ: 104255

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