Digital Marketing Specialist - Patient Recruitment

Job Summary Our global activities are growing rapidly, and we are currently seeking a full-time, office-based Patient Recruitment Coordinator to join our Patient Recruitment team. This position will specialize in digital marketing strategy, execution, and content creation for patient recruitment activities. If you want an exciting career where you use your previous expertise and can develop and grow your career even further, then this is the opportunity for you. Responsibilities Develop meaningful content for creative materials that target a global audience of patients, caregivers, research site staff, and physicians; Manage media campaigns and develop recruitment funnels including use of Google Ads, Meta, radio, programmatic, and other digital advertising channels; Translate complex scientific concepts into simplified and approachable content; Manage online community, influencer, and advocacy support opportunities; Develop digital tools focused on patient engagement and awareness of the study in support of online engagement efforts; Review and analyze patient recruitment advertisement vendor campaigns and results; Work with preferred video development vendors to product site and patient training and educational videos; Work closely with graphic designers to develop an effective study brand and suite of materials; and May be responsible for other projects and responsibilities as assigned. Qualifications Bachelors in Marketing, Communication, Graphic Design, or Life Sciences; Minimum of 1-3 years of SEO experience; Experience in healthcare and/or clinical research industries is a plus Advanced knowledge of Adobe Creative Cloud, Canva, and MS Office; Knowledge of Google Analytics and online advertising; Sharp strategic and analytical thinking skills, ability to quickly adapt to changing trends and industry best practices; Excellent writing, editing, communication, organizational, presentation, and project-management skills; and Attention to detail and excellent oral and written communication skills. Cincinnati Perks Cincinnati Campus Overview Flexible work environment Competitive PTO packages, starting at 20+ days Competitive compensation and benefits package Company-sponsored employee appreciation events Employee health and wellness initiatives Community involvement with local nonprofit organizations Discounts on local sports games, fitness gyms and attractions Modern, ecofriendly campus with an on-site fitness center Structured career paths with opportunities for professional growth Discounted tuition for UC online programs #J-18808-Ljbffr Medpace