Commercial - Associate Director, Omnichannel Operations (Medical Affairs & Global Rare)

Location: Pittsburgh, Pennsylvania, United StatesCompany: LanceSoftPosted: 2026-08-04Qualifications • Bachelor's degree in a relevant field; advanced degree a plus. • 7-10+ years of experience in omnichannel, digital, or marketing operations within pharma, biotech, or another regulated environment. • Proven experience supporting hands-on execution of multi-channel campaigns. • Working knowledge of CRM, Client, and related MarTech platforms and how they connect in execution. • Experience coordinating QA, UAT, and launch activities across internal and external teams. • Strong understanding of privacy, consent, and accessibility requirements in execution (GDPR, HIPAA, WCAG). • Comfortable troubleshooting issues and operating in fast-moving execution windows. • Strong organizational and communication skills in highly matrixed environments. • Background in Medical Affairs or Rare Disease marketing is a strong plus. Required Experience • 7-10 years of omnichannel experience preferred • Open to candidates with 20+ years of experience depending on fit and and if they are aligned with rate • Strong background in omnichannel marketing and digital marketing • Experience with marketing technology implementations • Experience working cross-functionally with multiple stakeholders • Strong organizational and communication skills • Ability to act as a subject matter expert in omnichannel operations Technical/Platform Knowledge General understanding of systems is required, though deep platform ownership expertise is not necessary. Platforms mentioned: • Salesforce Marketing Cloud • CRM systems • Veeva Manager emphasized that the candidate should understand how platforms function operationally and be able to collaborate effectively with platform owners. Example provided: partnering with a Salesforce Marketing Cloud owner to develop and execute email journey strategies aligned with business goals.