Digital Marketing Specialist

Create the future of e-health together with us by becoming a Digital Marketing Specialist At CompuGroup Medical we have the mission of building ground-breaking solutions for digital healthcare. Our vision is revolutionizing how healthcare professionals produce, access, and utilize information and thus enabling them to focus on the core value of their work: patient outcomes. Your Contribution: Own and execute integrated digital marketing strategies across channels to grow brand awareness, qualified pipeline, and conversions. Lead SEO end-to-end (technical, on/off-page, content) and manage multi-platform paid media (Google Adwords, Bing, Linkedin, Meta, social), continually optimizing for ROI and performance. Instrument, analyze, and iterate using SEMrush, Matomo, and related analytics; design experiments and leverage AI/ML to enhance targeting, creative, personalization, and overall outcomes. Deliver clear, executive-ready reporting and insights; translate results into action plans and forecasts while managing budgets to maximize impact. Drive best practices and cross-functional collaboration while staying ahead of industry trends. Your Qualification: Bachelor’s degree (or equivalent experience) and 5+ years in digital marketing with a strong focus on SEO and paid search. Advanced PPC across multiple digital advertising platforms; skilled in budget management, A/B testing, and performance optimization. Data-driven operator with hands-on experience in SEMrush, Matomo, Google Analytics (or similar) and familiarity with CMS workflows (Neos a plus). Lifecycle and content marketing: email automation/segmentation and deliverability; develop and execute content strategies across blog, video, and social; proven organic and paid social growth. Fluency with AI/ML marketing tools for targeting, personalization, and automation; apply UX/CRO principles to improve journeys and conversions; working knowledge of GDPR/CCPA and strong ethical standards. What you can expect from us: Purpose : Become a part of a significant initiative. At the intersection of healthcare and digital innovation, we are shaping the future of e-health. Equal Opportunity Employer: At CGM, we value our team members and strive to create an environment where everyone has the opportunity to succeed. Career Opportunities : We are offering a variety of internal career opportunities and numerous long-term perspectives. Security : We offer a secure workplace in a crisis-proof market. All-round benefits package : Medical, Dental and Vision as well as 401k with employer matching. Personal Time Off to promote work life balance. Work environment : Modern workplaces, flexible working hours, hybrid work options and much more. #J-18808-Ljbffr