Launch Manager

General Information

Country: USA

State: Michigan

City: Grand Rapids

Office Location: 1101 - 1111 44th Street - - - - -

Date posted: 29-May-2026

Business Function: Marketing

Position Type: Full-Time/Regular

Description

Launch Manager
You enjoy bringing ideas to life and get energized by turning strategy into real-world market impact, as part of a broader marketing team, You thrive in fast-moving environments where priorities shift and collaboration is key-are you someone who can confidently navigate both the creative and analytical sides of marketing? Do you like owning initiatives end-to-end and influencing how new products and programs succeed in the market?

Helping You Thrive By:

• Offering competitive wages and benefits, that support your life both in and out of work
• Providing a work environment that offers plenty of options for focus and collaborating work. While the office will be your primary place of work, you'll have choice and control for the best place to support your needs.
• Creating continuous learning opportunities to help you grow and upskill.
• Fostering a culture of inclusion where employees feel seen, heard and valued - and living it out every day.
• Empowering you to make a meaningful impact on people and the planet through your work and Steelcase's ongoing commitment.

You'll Support Meaningful Work By:

• Leading the development and execution of market launch strategies for new and enhanced products, applications, tools and programs
• Managing cross-functional project plans to ensure successful and timely market launches aligned to business goals
• Collaborating with product development, marketing, communications, sales, and distribution teams to bring solutions to market effectively
• Monitoring performance metrics and sales ramp to evaluate launch success and identify opportunities for improvement
• Adapting launch plans and tactics in response to changing timelines, updates, and market feedback
• Building and maintaining market launch playbooks, tools, and knowledge bases to improve future launch effectiveness
• Driving continuous improvement by identifying best practices and introducing new ideas to enhance launch processes and outcome

Minimum Qualifications:

• Bachelor's degree in Marketing, Business, or a related field
• 3-7 years of experience in marketing, communications, product development, or launch-related roles
• Demonstrated experience leading or owning product or program launches (not just supporting)
• Experience working cross-functionally with product development, marketing, and sales teams
• Ability to manage multiple projects simultaneously across different timelines
• Strong organizational skills with ability to manage budgets, timelines, and deliverables

Desired Skills and Experience:

• Experience developing go-to-market strategies and positioning for new products or programs
• Background in marketing, product development, or working within cross-functional launch environments
• Experience working with dealer or indirect distribution channels (or similar go-to-market models)
• Ability to think both creatively and analytically to develop compelling launch strategies and measure impact
• Strong communication and interpersonal skills, with the ability to influence and collaborate across teams
• Experience managing ambiguity and navigating changing priorities in dynamic environments
• Experience working with global teams or contributing to launches across multiple regions
• Graduate degree (e.g., MBA) or advanced marketing education

Doing better for people and planet
Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.

Why People Choose to Work with Us
At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at View email address on click.appcast.io.

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