Senior Product Manager, In-Vehicle Identification and Authentication

Job Description

Why join us?

General Motors pioneers the innovations that move and connect people to what matters. We see a world with zero crashes, zero emissions, and zero congestion. As we move toward this vision, software plays an integral role as it becomes more prominent in our vehicles.

At General Motors, our product teams are redefining mobility. Through a human-centered design process, we create vehicles and experiences that are designed not just to be seen, but to be felt. We’re turning today’s impossible into tomorrow’s standard — from breakthrough hardware and battery systems to intuitive design, intelligent software, and next-generation safety and entertainment features.

Every day, our products move millions of people as we aim to make driving safer, smarter, and more connected, shaping the future of transportation on a global scale.

The Role

As the Senior Product Manager for In-Vehicle Identification and Authentication, you will define how a car knows who you are, what you can access, and when we have permission to use your data. You will bring your customer experience expertise and lens to tackle key issues made more critical with the introduction of AI in our vehicles. You will lead the strategy, roadmap, and execution of solutions that enable secure, convenient, and personalized access to GM vehicles and services. You will consider existing and future identification and authentication methods keeping GM at the forefront of user access. Your work will ensure that every customer interaction with their vehicle is both secure and frictionless.

Your ability to clearly communicate, break down complex problems, and drive alignment across Vehicle, Design, Legal, Privacy, Engineering, and Product teams will simplify trust, access, and safety experiences across vehicles and mobile apps. Deep user empathy, judgement around friction vs trust, and the ability to simplify complex technical challenges are essential for success.

What You’ll Do

• Define and own the product vision and roadmap to simplify trust and access experiences in our vehicles.

• Leverage your skills and judgement to navigate the balance between friction vs trust.

• Leverage Design Thinking methodologies to collaborate with design and research, defining when experiences require additional trust reducing friction and increase adoption.

• Serve as the voice of the customer and rationalize multiple PIN experiences and define access patterns for shared-vehicle use cases.

• Monitor emerging personalization trends, technologies, and threats; incorporate data, research, and market analysis to inform and prioritize the product roadmap.

Your Skills & Abilities (Required Qualifications)

• Consumer product experience required

• Bachelor’s degree in Computer Science, Engineering, Business, or related field

• 5+ years of product management experience, preferably in automotive or consumer technology

• Scrappy, self-starter, that finds ways to execute and deliver

• Ability to work closely with design and engineering to simplify complex problems and products.

• Excellent communication and documentation skills, with the ability to craft clear narratives and influence at all levels.

What Will Give You a Competitive Edge (Preferred Qualifications) ****

• Experience with parental controls/family products or smart home/gaming/streaming household profiles

• Experience with Android Automotive, infotainment platforms, or connected devices

• Familiarity with cross-device product experiences spanning mobile and vehicle

• Trust and Safety experience

• Experience working with Design Thinking methodologies

Compensation : The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.

The compensation may not be representative for positions located outside of the California Bay Area.

• The salary range for this role is 125,200 and 192,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

#LI-KE2

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel <25% for this role.

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources ( .

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire ( .

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We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at View email address on click.appcast.io .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.