Senior Product Manager, Salesforce - GM Energy

Job Description

About GM Energy

Are you passionate about being a part of a start-up that will transform General Motors? Are you interested in entering the fastest growing industry, Energy & Power?

GM's energy team was launched in 2021 and is rapidly growing. GM Energy products and solutions include energy infrastructure assets (such as energy storage and integrated charging systems) vehicle to grid capabilities and software platforms needed to operate and aggregate these assets on the grid.

Through our GM Energy Home offerings, residential customers will be able to take advantage of a combination of GM Energy backup power storage, solar technology, and other products - all of which can be managed seamlessly through the new GM Energy Cloud.

With GM Energy's residential offerings, EVs can be leveraged to help mitigate power outages for customers. This team envisions a world with no grid outages, fully renewable energy, and decentralized energy resources. GM's resources, reach, and all-EV future can deliver that future. This disruption is backed by the bold GM vision of zero crashes, zero emissions and zero congestion.

The Role

The Senior Product Manager - Salesforce will be responsible for supporting the successful implementation and adoption of Salesforce platform software. They will help oversee enhancements to GM Energy's Salesforce instances. They will support the long-term product vision for the sales platform, marketing platform, customer care platform and Customer Experience (CX) as executed through the CRM Product Lifecycle. The ideal candidate will have enabled multiple business processes on the salesforce platform and delivered working solutions, successfully serving various business leaders' needs. This role will be heavily responsible for day-to-day "run-the-business" operations, tracking production issues, and resolution of those issues. The ideal candidate is always looking for ways to improve a product or service to make it better, faster, and more user-friendly.

This position reports to the Group Product Manager - Salesforce.

What You'll Do

• Drive development and management of portfolio for delivering Salesforce/CRM Customer Care and Marketing capabilities

• Drive project prioritization and business requirements gathering with technical teams leveraging agile development best practices; attend sprint retrospectives to ensure programs are completed with high standards

• Evaluate new capabilities and share POV from business and technology aspects

• Own parts of the CRM product lifecycle and support the product roadmap

• Engage in a consultative approach while documenting the "whys and hows" of future development

• Support development, maintenance and continuous improvement of the metrics and SLAs of the environments in which the Salesforce CRM system has been deployed

• Understand and solve complex business and technology challenges related to the implementation of CRM technologies and applications that meet business needs

• Support defining of the release process and collaborate with cross functional teams to bring the product or feature to market

• Partner with customer care, marketing, creative and experience teams to develop use cases, personalized content and messaging processes and initiates ongoing engagement of customers, leading to continued brand recognition and sales

• Develop and support strategies focusing on customer engagement and personalization for successful outcomes and fulfillment of KPI goals

• Anticipate and proactively resolve CRM platform issues while working independently

• Manage dependencies /Integrations with other digital functions: ERP, OMS, ecommerce, marketing.

• Collaborate with the customer care enablement team to develop and drive adoption plans for new capabilities, releases, and processes

• Organize and facilitate biweekly end of sprint demos to business stakeholders

• Organize and facilitate biweekly sprint planning sessions with the development team

• Validate, track, and report bugs discovered in Salesforce production environment

• Coordinate and support UAT for business end users, including test case execution

Your Skills & Abilities (Required Qualifications)

• 4+ Years Salesforce Experience

• 5-7 Years Product Management Experience

• Bachelor's degree in a relevant business, marketing, or technical field required

• Unique combination of being business-minded and highly analytical

• Experience working with technical & functional resources and following an Agile based delivery methodology

• Deep understanding of customer care / call center processes, marketing journey development, sales processes, lead generation, and lead management

• The strategic ability to connect business processes and Salesforce for best practices across multiple departments of an enterprise level company.

• Ability to understand the business, business needs, and identify areas that can be optimized

• Ability to think critically, solve problems, make decisions and build trust across the organization

• Excellent interpersonal skills, as well as excellent communication skills, verbal and written

• Demonstrate self-motivation and the ability to grasp concepts quickly

• Experience with declarative Salesforce development and configuration

• Embrace data driven & customer insights to inform plans, launches, and iterations

• Strong organizational skills with proven track record of efficiently executing complex projects to completion at a high level of quality

• Demonstrated high level of interpersonal skills required to effectively collaborate, motivate, and facilitate others in group situations

• Desire to work in a complex and evolving environment and to bring an innovation mindset.

• Comfort working in a fast-paced start-up technology environment is essential.

• Highly proficient in oral and written communication skills

• Strong computer software skills, especially Microsoft Office, including familiarity with MS Excel, MS PowerPoint, and MS Project

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Experience working as a customer-facing consultant for a Salesforce professional services team (either Salesforce or a Salesforce consulting firm)

• Active Salesforce Certifications: Service Cloud, Sales Cloud, Experience Cloud, Marketing Cloud Email Specialist, etc.

#LI-LK1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel <25% for this role.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

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