Analyst, Media Measurement and Performance

Analyst, Media Measurement And Performance

Position at Everyday Health - Consumer The Opportunity Everyday Health Consumer is seeking a self-motivated and detail-oriented Analyst, Media Measurement and Performance to join our Performance team. In this role, you will be an integral part of our media measurement, optimization and insights operation, ensuring our partners understand the true impact of their investment. Reporting directly to the GPV, Performance, you will serve as a bridge between complex data and actionable strategy. You will collaborate closely with Strategic Operations, Performance Operations, Ad Ops, Programmatic, and Sales teams to provide a 360-degree view of campaign success.

Key Responsibilities

• Performance Monitoring: Actively monitor daily and weekly performance across a diverse portfolio of pharma and CPG campaigns, identifying trends, anomalies, and opportunities for optimization.
• Measurement Integration: Synthesize data from third-party measurement partners and internal datasets to evaluate a comprehensive set of performance KPIs including audience quality and script lift.
• Insight Generation: Transform raw data into compelling narratives and visualizations that demonstrate campaign ROI and health outcomes.
• Sales Support: Act as a subject matter expert for the Sales team, answering technical questions regarding performance and helping to craft data-driven stories for client renewals and wrap-deck presentations.
• Cross-Functional Collaboration: Partner with various internal teams such as AdOps and Programmatic to facilitate optimal performance and measurement setups.
• Operational Excellence: Support Strategic Enablement and Performance Operations in streamlining reporting workflows and automating recurring performance dashboards.

Job Qualifications

• Experience: 2–4 years of experience in data analytics, ideally within the pharmaceutical, healthcare, or digital media space.
• Measurement Expertise: Demonstrated understanding of pharma-specific measurement solutions (Crossix, IQVIA, etc.) and digital advertising metrics (CTR, VCR, Viewability, etc).
• Technical Skills: Proficiency in SQL for data extraction and Excel (Pivot Tables, VLOOKUPs, Advanced Formulas) for analysis. Experience with building and navigating data visualization dashboards (such as Domo, Tableau, Looker, or Power BI) is highly preferred.
• Communication: Ability to distill complex data points into clear, concise insights for non-technical stakeholders.
• Education: Bachelor's degree in a quantitative field (Statistics, Economics, Mathematics, Social Sciences, Business Analytics) or equivalent experience.

Life at Everyday Health At Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.

Our Culture and Values We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.

About Ziff Davis Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security. At Ziff Davis & Everyday Health Group, we remain dedicated to creating an environment where everyone feels valued, respected and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards. Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity and Inclusion has always been about fairness, equal opportunity and belonging, which enables us to attract and retain the best talent, regardless of background or circumstances, allowing our thousands of employees worldwide to thrive.

The salary compensation for this role is $55,000 to $75,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.