Brand Ambassador & Communications Specialist

Job Description

Job Description

GENERAL SUMMARY:

Kinecta Federal Credit Union is looking for a Brand Ambassador and Communications Specialist to build and steward our brand presence at community events throughout our footprint. This role will require travel to attend events as needed to support credit union and branch initiatives.

This position will be responsible for social media including attending events and posting in real time, coordinating with branch staff for content, developing content, writing posts, sourcing images, posting, monitoring and responding to comments. Working with the graphic design team, the role will be responsible for creating compelling written and visual content.

NATURE AND SCOPE OF POSITION:

The position works with a minimal amount of supervision and direction and is authorized to take reasonable actions necessary to carry out the assigned responsibilities of the position, provided that such action is consistent with cost-effective practices and is consistent with the policy and procedures of Kinecta Federal Credit Union.

SUPERVISORY RESPONSIBILITIES:

The role has no direct supervisory responsibilities; however, the role will be expected to support and tactically manage the functions of the Marketing team as it relates to event marketing and social media.

• Creating and posting social media content (posts, stories, videos) that showcase Kinecta’s products, services and culture.
• Conceptualizing and working with the graphic design team to develop clear, communicative, and aesthetically pleasing visual layouts, infographics, and videos.
• Representing Kinecta at community events including branch-initiated events to promote Kinecta’s products and services and post real time social media posts and stories.
• Managing social media channels (Facebook, Instagram, X, LinkedIn, YouTube, etc.).
• Monitor Kinecta's social and community footprint, and broader conversations and respond to social media comments in an engaging manner.
• Translate what you're hearing into clear, usable insights for brand marketing campaigns.
• Build brand awareness through participating in local events and foster positive interactions with potential members to enhance the credit union’s reputation in the community.

NON-ESSENTIAL DUTIES AND RESPONSIBILITIES:

Performs other duties including special projects as assigned.

MINIMUM QUALIFICATIONS

Knowledge, Skills and Abilities:

• Exceptional written, verbal, and/or visual communication skills
• Strong attention to detail and organizational skills
• Comfortable working in a fast-paced, collaborative environment
• Willingness to learn marketing technology tools and processes
• Basic understanding of compliance or highly regulated environments is desirable

Education, Training and Experience:

Potential candidates for this position must meet the following requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 3-5 years of experience in marketing, social media and special events

One year of relevant professional-level work experience may be substituted for one year of required education.

• The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc.
• The job may require flexibility with regards to scheduling days, hours, and work location, depending on business needs.
• The job is typically sedentary but may require standing and walking up to 35% of the work time to transfer files, ask questions, and related activities.

Must be able to exercise sound judgment, effectively plan and be well organized, have excellent oral and written communications skills, work well under changing timelines, take the initiative and be flexible and cooperative. Accuracy, timeliness and maintaining confidentiality related to member, employee information and company records is required.

While performing the job duties of this position, the employee is regularly required to sit; talk or hear in person and by telephone; use hands to operate standard office equipment; reach with hands and arms; lift minimum 10 lbs.

The employee is frequently required to walk and stand. Vision abilities required by this job include close vision and the ability to adjust focus to read and operate office equipment, as necessary. The employee works under typical office conditions and noise levels.

Disclaimer:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.