Events & Marketing Manager

Reports to: Executive Director Status: Full-Time Salary Hours: 40 hours per week (Flexible) Hiring Range: $51,000-$61,000

ROLE OVERVIEW

The Events & Marketing Manager is responsible for the planning, production, and promotion of all Downtown Greenville Partnership events, as well as the day-to-day marketing and communications for the organization. This position serves as the primary point of contact for event vendors, media, and downtown merchants, and plays a central role in fulfilling DGP's mission with a primary focus on marketing and events.

EVENTS

Plan, coordinate, and execute all DGP signature events including Freeboot Friday, Dickinson Ave After Dark (DAAD), PirateFest, and other partnership events. Coordinate partner events co-hosted by DGP including but not limited to Rock the Lot, Doggie Jams, Xfearience, Noon Year's Eve, Merry & Bright Night, and the Jolly Emerald Market. Manage all event vendor recruitment, applications, communications, and selection through Eventeny. Develop and manage sponsorship packages, contracts, invoices, and post-event recaps for all events. Submit all required ABC permits no less than two weeks prior to any event serving alcohol. Coordinate with the City of Greenville on permits, logistics, street closures, and partner event planning. Develop and maintain event budgets and track all event-related revenue and expenses. Recruit, onboard, and manage a part-time Events & Marketing Assistant or intern as needed. Conduct post-event reporting including budgets, vendor follow-up, notes for improvement, and social media posts.

MARKETING & COMMUNICATIONS

Manage all DGP social media channels, including content creation, scheduling, and community engagement. Maintain and update the DGP website (WordPress) including event listings, the business directory, and general pages. Develop and maintain a monthly social media content calendar aligned with the annual events calendar. Produce and distribute the DGP e-newsletter via MailPoet monthly, quarterly at minimum. Create and send event invitations for select events using Greenvelope. Design all marketing graphics and digital content using Canva. Maintain and update all print materials on a quarterly basis using Adobe Suite. Maintain and update the DGP website including event listings, the business directory, and general pages. Write and distribute press releases for all major DGP events and significant organizational announcements. Maintain and cultivate relationships with local media contacts. Communicate regularly with downtown merchants regarding events, construction updates, parking, business spotlights, and new business welcomes. Manage any paid advertising campaigns through Facebook and Instagram platforms.

SPONSORSHIPS & PARTNERSHIPS

Co-develop with the Executive Director and present sponsorship packages for all DGP events. Draft, manage, and track all sponsorship contracts, agreements, and invoices. Coordinate the renewal of all annual partner contracts by June/July of each year. #J-18808-Ljbffr Greenville-Pitt County Chamber of Commerce