Marketing Operations Analyst

Marketing Operations Analyst

The Marketing Operations Analyst role involves providing accurate analysis and insights to the Marketing Leadership team, challenging them to think differently and acting as a trusted advisor. Key responsibilities include developing and maintaining KPI packages to measure marketing performance, communicating actionable insights from regular reporting, and driving process improvement to enhance data integrity and reporting accuracy.

Act as a trusted advisor to the Marketing Leadership team by proactively providing accurate analysis with insights, communicate effectively, challenging leaders to think differently and becoming their go to resource

Develop and maintain KPI packages to measure marketing and lead performance. This will include, but is not limited to, evaluation of marketing campaign effectiveness, performance against targets set and return on investment. Develop thinking about what is missing from current packages to tell a complete story

Communicate actionable takeaways and insights from regular reporting and newly developed KPI packages, identifying the next question that will be asked and digging deeper to find root cause

Drive process improvement to help manage the data output from the marketing automation tool and in CRM to improve the data integrity and reporting accuracy

Partner with key cross-functional groups within Marketing, Sales Operations, Product Marketing, and Product to plan, problem solve, and create efficiencies that will optimize lead conversion, revenue and achieve mutual objectives

Maintain a strong customer-service orientation and commitment to ensuring timely, quality solutions to customer issues

Utilize AI-driven technologies and methodologies to enhance analytics, reporting, and business insights, enabling more accurate forecasting, proactive decision-making, process automation, and actionable data-driven recommendations across the organization.

Complete ad hoc analysis for marketing leadership and executives as needed. Ability to handle multiple projects and self-identifying next areas to analyze

Advanced level proficiency with Excel

High level of attention to detail and data accuracy focus

Excellent cross-functional collaboration and team-building skills

Excellent verbal and written communication skills

Proficiency with Salesforce, Marketo, and Tableau

Ability to synthesize large quantities of disparate data and generate compelling and actionable recommendations to C-Suite executives

BS/BA in Business Administration (Finance/Accounting/Economics) or other relevant degree

4+ years relevant experience in Marketing Operations, Sales Operations, or Consulting, preferably in a SaaS environment

At Avetta, we are committed to salary transparency to ensure equitable hiring practices and promote trust. The salary range included in this job posting is based on internal and market data and the role's responsibilities. The final compensation offered to a candidate will be determined by several factors, including work location, job-related skills, experience, and relevant education or training.

The salary range for this position is $83,000 - $109,000 per year

We also offer a comprehensive benefits package, which includes health, dental and vision insurance, 401(k), and PTO.

Avetta is an equal opportunity employer and values diversity. We encourage individuals from all backgrounds and experiences to apply.