Senior Associate, Senior Content Model Specialist, Experience & Digital Marketing

Role Description

The Senior Content Model Specialist governs, maintains, and evolves New York Life's enterprise content model — the foundational architecture powering our headless digital experiences. This role sits at the intersection of experience strategy and technical infrastructure within Experience & Digital Marketing, ensuring the model is accurate, scalable, and aligned to AI-readiness, SEO, and multi-channel publishing needs.

Working closely with digital product management teams, technical engineers, content strategists, SEO and analytics partners, this individual ensures content structures support delivery at scale — and that API contracts, taxonomy frameworks, and governance protocols keep pace with a rapidly evolving digital ecosystem.

As AI and delivery technologies continue to reshape how content is structured, consumed, and experienced, this role will grow in kind — making it an opportunity for a practitioner who thinks in systems and builds for what's next.

What Great Looks Like in This Role

• A systems thinker who finds clarity in structure — designing and governing content models that are technically rigorous and strategically sound.
• A natural bridge between marketing and technology — fluent in the language of both content strategists and engineers.
• A disciplined practitioner who brings consistency, documentation, and governance to complex, fast-moving platform work.
• A collaborative partner who builds trust through transparency, clear communication, and reliable delivery.
• Genuinely curious about where AI, search, and headless architecture are heading — and understands that strong content infrastructure is what makes it possible.
• Open to evolving this role as AI and continuous improvement change the landscape.

Key Responsibilities

• Content Model Governance & Stewardship: Own the day-to-day governance of NYL's enterprise content model — the source for field definitions, entity relationships, tagging, and schema decisions. Manage model versioning, change requests, and deprecation protocols. Establish and enforce modeling standards and naming conventions across teams.
• Technical Infrastructure & API Support: Partner with digital product management teams, developers, and front-end engineers to maintain API contracts and align content structure with the delivery layer. Write and review HTML, CSS, and JavaScript to support structured data implementation, content rendering, and SEO requirements. Read and interpret API payloads and JSON responses to validate content delivery and inform model decisions.
• Taxonomy, Tagging & Metadata: Work with content strategy and data teams to evolve NYL's taxonomy and tagging framework, ensuring classification structures are scalable, consistent, and machine-readable. Align metadata standards with search and AI discoverability goals. Integrate schema.org and structured data patterns to advance AI search readiness and organic performance.
• Headless Operating Model & Governance Protocols: Develop and document headless operating model protocols: editorial workflows, content-type onboarding, and governance standards. Communicate content model decisions clearly across marketing, technology, and enterprise stakeholders.
• Experience Alignment: Serve as a cross-functional partner to digital product managers, UX, DLS, analytics, and experience teams — ensuring the content model supports planned page redesigns and broader experience evolution across NYL's digital properties.
• Continuous Improvement: Monitor content model performance and adoption, identify gaps, conduct periodic audits, and produce documentation that enables teams to work confidently within an evolving model.

Skills & Competencies

• Deep understanding of content modeling principles, structured content, and headless CMS architecture.
• Proficiency in HTML, CSS, and JavaScript — able to write and review front-end code to support SEO implementation, structured data markup, and content rendering needs.
• Familiarity with API concepts to support platform configurations and engage with engineering on API contracts and content delivery.
• Experience with schema.org, structured data, and SEO best practices as they relate to content architecture.
• Strong documentation and governance skills — able to produce clear artifacts for both technical and non-technical audiences.
• Excellent communicator and collaborator; able to bridge technical and marketing perspectives.
• Self-starter who balances strategic thinking with hands-on execution in complex, evolving environments.

Experience

• Bachelor's Degree, or equivalent.
• 5+ years in content strategy, content operations, digital publishing, or a related discipline with increasing technical responsibility.
• Demonstrated experience with headless or hybrid CMS platforms; Adobe Experience Manager expertise is a plus.
• Proven ability to author governance frameworks, content standards, and technical documentation.
• Experience collaborating with Technology, UX, and Marketing teams to deliver platform-aligned content solutions.

Key Words

• Content Model
• Headless CMS
• Adobe Experience Manager (AEM)
• Semantic HTML
• HTML / CSS / JavaScript
• API Contracts
• Taxonomy & Tagging
• Schema.org / Structured Data
• Content Governance
• Content Operations
• SEO & AI Readiness
• Digital Experience Platform
• Headless Operating Model

Pay Transparency

• Salary Range: $111,500 - $159,000
• Overtime eligible: Exempt
• Discretionary bonus eligible: Yes
• Sales bonus eligible: No
• Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location.
• Additionally, employees are eligible for an annual discretionary bonus.
• In addition to base salary, employees may also be eligible to participate in an incentive program.

Company Description

At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.

Our diverse business portfolio creates opportunities to make a difference across industries and communities—inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you’ll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.

As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what’s next, and your growth powers it.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.

Our Commitment to Inclusion

At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported.

By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities.