Senior Content Strategist (Term-Limited)

ABOUT THE JOB The ACLU seeks applicants for the full‑time position of Senior Content Strategist in the Communications and Marketing Department of the ACLU’s National office in New York, NY or Washington, DC . This is a hybrid role with in‑office requirements of two (2) days per week or eight (8) days per month. This is a 2‑year term‑limited role. The ACLU Communications & Marketing department creates, maintains, and expands message narratives to engage supporters and other target audiences to protect and expand civil liberties and rights. This position is part of a collective bargaining unit and is represented by ACLU Staff United (ASU). WHAT YOU’LL DO Reporting to the Director of Social Media , the Senior Content Strategist will lead the development and execution of the ACLU’s YouTube strategy and SEO‑informed editorial plans that promote content across all channels in the ACLU’s social media program. The role includes creating compelling platform‑specific content, supporting external partnerships, and integrating YouTube into the department’s strategic communications plans. YOUR DAY TO DAY Set the long‑term vision, goals, strategies, and tactics to scale the ACLU’s YouTube channel, supporting a daily social video program that reflects organizational priorities and emerging trends. Project manage end‑to‑end production of YouTube content, including talent booking, editorial calendaring, digital strategy, and content planning, in partnership with social media, multimedia, and other teams. Develop content plans that position the ACLU as a thought leader on YouTube, addressing an ideologically diverse nationwide audience. Craft and implement creative, multi‑faceted strategies for advocacy, public education, live events, and paid media campaigns on YouTube. Align YouTube content planning with broader social media and communications strategy, including cross‑channel adaptations. Work with the Social Media and Multimedia teams to develop formats and optimize videos, headlines, metadata, and thumbnails. Monitor and report on strategic insights and video analytics to inform decision‑making and audience growth. Initiate and maintain strong relationships with YouTube, gathering and prioritizing technical platform requirements. Create and maintain internal documentation for workflows across teams. Cultivate relationships with YouTube influencers in partnership with the Artist and Influencer Engagement team. Develop and lead trainings for staff who will have on‑camera appearances. Engage in special projects and other duties as assigned. FUTURE ACLU’ERS WILL Be committed to advancing the mission of the ACLU. Center and embed the principles of equity, inclusion, and belonging in their work, respecting multiple perspectives. Work collaboratively and respectfully toward resolving obstacles and conflicts. WHAT YOU’LL BRING Significant experience managing channel strategies and production for YouTube, preferably in a nonprofit or advocacy organization. Strong editorial judgment and familiarity with emerging social‑video trends. Expertise in YouTube analytics, SEO best practices, and content management platforms. Experience developing formats that optimize videos, headlines, metadata, and thumbnails for YouTube. Proven ability to navigate competing priorities and complex approvals. Excellent verbal, writing, and interpersonal communication skills; strong attention to detail; ability to meet deadlines; commitment to high quality. A creative, hyper‑organized approach to project management. Track record of collaborating across departments and functions. A passion for online advocacy and commitment to the mission of the ACLU. COMPENSATION The annual salary for this position is $142,694.00 (Level F), based in New York, NY. Salaries may adjust regionally if authorized for work outside this location. For details on our pay structure, please visit: WHY THE ACLU The ACLU defends individual rights and liberties guaranteed by the Constitution. They work on civil liberties cases including mass incarceration, LGBTQ+ equality, privacy protections, voting rights, and reproductive rights. BENEFITS Generous paid time‑off policy. Comprehensive health care benefits (medical, dental, vision, parental leave, gender‑affirming care, fertility treatment). 401(k) plan with employer match. Annual professional development funds and internal training programs. OUR COMMITMENT TO ACCESSIBILITY, EQUITY, DIVERSITY & INCLUSION We are committed to creating a culture of belonging that respects and embraces differences, treats everyone equitably, and empowers colleagues to do their best work. We strongly encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status, or record of arrest or conviction. The ACLU is committed to providing reasonable accommodation to individuals with disabilities. If you are a qualified individual with a disability and need assistance applying online, please email View email address on click.appcast.io. If you are selected for an interview, you will receive additional information regarding how to request an accommodation for the interview process. The Department of Education has determined that employment in this position at the ACLU does not qualify for the Public Service Loan Forgiveness Program. #J-18808-Ljbffr