Junior Strategist, Influencer

Role Description

• Client and Internal Education
  • Monitor digital media and influencer landscape for relevant industry and competitor news to educate internal peers and clients on an ongoing basis.
  • Assist in influencer/content creator POVs for internal and client needs.
  • Continuously explore new social platforms, functionalities, and emerging talent to drive innovation in the space across categories.
• Relationship Building and Outreach
  • Be the expert on all things influencer across your accounts, helping answer questions and guide internal teams.
  • Proactively create a database of content creator and influencer contacts, including manager information, rate cards, etc.
  • Conduct outreach and build relationships with known agencies, managers, etc.
• Campaign and Partner Management
  • Assist in developing unique content creator strategies for a wide range of clients, laddering back to business objectives and social goals.
  • Research and recommend creators to bring to life content creator campaigns/activations and meet client goals, including vetting partnerships to confirm brand alignment.
  • Assist in outreach initiatives and content creator deals.
  • Lead parts of campaign management and execution from briefing to launch, including internal communication, running briefing calls, trafficking concepts and asset delivery, content monitoring, and insights/reporting.
  • Contribute to best-in-class influencer marketing strategies spanning audience insights, channel mix, content tactics, and more.

Qualifications

• 1-3 years working in a digital, social, and/or influencer marketing environment.
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as among a team.
• Highly organized with the ability to multi-task and work quickly and efficiently with experience managing multiple projects at one time in a fast-paced environment.
• Eagerness to learn best practices in negotiating talent agreements and managing campaign budgets.
• Experience with social media measurement and reporting.
• Knowledge of all major social platforms and recent trends on Instagram, TikTok, YouTube, and other developing platforms.
• Strong written and verbal communication skills with attention to detail.
• An attitude of positivity, adaptability, curiosity, and exploration.
• Experience in paid media a bonus, but not required.

Benefits

• Family-oriented environment rooted in supporting one another.
• Dog-friendly offices.
• Flexible PTO.
• Generous parental leave for primary and non-primary caregivers.
• Medical (PPO or High Deductible option) for employee + dependents.
• 401(k) Participation.
• Employer-paid Dental & Vision.
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Company Description

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. Tombras is an E-Verify employer and participates in the E-Verify program.